000 dr vinyl DSAP 29/10/07 11:25 Page 1
Franchise Profile
Operate a
global brand in the UK
With a network of franchisees in 16 countries, Dr Vinyl has developed a market leading
proposition in the automotive aftercare industry. Derin Ibrahim reports
T
he internationally successful business has grown. “The demand for all
brand Dr Vinyl has been in our auto services from both retail and
operation for over 30 years trade customers will continue to grow
and has established franchises across rapidly,” he comments. “With such a
the world. As part of its expansion large market to tap into and most repairs
plans the company is looking to taking less than an hour charged at an
recruit franchisees across the UK. average £50, it’s possible for franchisees
Serving both private and business to achieve sales of over £1,000 per week.
customers, Dr Vinyl franchisees “Other markets offering opportunities
repair a range of materials including for business growth include car
fabric, leather and plastic as well as rental, bus and taxi companies,
windshields and minor damage to boat owners, hotels and
vehicle paintwork. In order to carry restaurants, leisure centres,
out these repairs the company uses cinemas, hospitals, public and
state-of-the-art technology, a range of commercial buildings...the list
specialist equipment and its own brand products. just grows giving you the power
Dr Vinyl has been franchising in the UK and to do business wherever a repair is required.”
Ireland since 2002 and is looking for hard A former baker, Graham reveals: “I choose
working and practical people to take on this franchise as I can’t see demand for its
franchises. As well as this potential franchisees services ending and the fact that the brand
need to be able to pay attention to detail, have itself is well established, with over 600 franchisees operating globally, shows
excellent people skills and have the motivation that the business can be replicated in different economies and different cultures.
and desire to build a successful business. “Since launching our Car Care Centre five years ago we have achieved a
Dr Vinyl Regional Master Franchisee Graham year-on-year increase in sales with many of our customers coming back time
Johnson has been pleased with the way his and time again. New customers are often being recommended to Dr Vinyl by
friends or family as they appreciate a fast, friendly and cost-effective repair
DR VINYL SUMMARY:
service. The only advertising we do is in the Yellow Pages. I’m sure we could
not cope with demand if we advertised more. The work is enjoyable and
TYPE OF FRANCHISE: Professional Services customer satisfaction is high. ‘Amazing’ is a word we often hear when
customers collect their car. Local and national dealerships were also quick to
INDUSTRY SECTOR: Automotive SMART & multi-
recognise the benefits of a fast turnaround and considerable savings on normal
surface repair
bodyshop rates.”
IDEAL FRANCHISEE PROFILE: Hard working and
The Dr Vinyl package includes in-house and field training and support as
practical. Excellent attention to detail and people
well as brochures, personalised leaflets, business stationary and vehicle
skills. Motivation and desire to build a substantial
signage. Furthermore, franchises will have the opportunity to meet with other
business.
franchisees at the company’s European and USA annual conventions. With a
well-established international franchise network in place and its vast number of
YEAR ESTABLISHED: 1972 (USA)
potential customers in both the public and business sectors, Dr Vinyl could be
the franchise that you have been looking for.
FRANCHISING SINCE: 2002 (in the UK)
NUMBER OF FRANCHISEES: 8
FURTHER INFORMATION:
INVESTMENT REQUIREMENT: £20,000
PRIORITY RECRUITMENT LOCATIONS: The Midlands
Call David Paulson on: 01603 620301
and Southern England
or email:
franmatch@fdsltd.com
Register for more information online at
www.thefm.net/75886
88 ©2007 The Franchise Magazine
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