086 087 David Reid DSAP 29/10/07 15:42 Page 2
DAVID REID HOMES SUMMARY:
TYPE OF FRANCHISE: Professional services
INDUSTRY SECTOR:
Property (home design and build specialists)
IDEAL FRANCHISEE PROFILE: Building experience is
not necessary but individuals must possess business
experience, including an understanding of the client
relationship, sales and marketing.
YEAR ESTABLISHED: 2007 (1993 in New Zealand)
FRANCHISING SINCE: 2007 (2000 in New Zealand)
NUMBER OF FRANCHISEES: 1 (60+ in Australasia)
INVESTMENT REQUIREMENT:
£150,000 including working capital
PRIORITY RECRUITMENT LOCATIONS: Nationwide
head,” says company founder David Reid.
“Given a choice, people don’t want to have an
identical home to every other home in the
neighbourhood. Our service offers discerning
clients a chance to have the home of their dreams
designed and built to suit their own individual
tastes, lifestyle and budget.”
Franchisees project manage bespoke new
builds on behalf of the individual homebuyer,
ensuring the final product meets the highest
quality standards and the tastes of the client. “We
know a franchise system is an excellent way of
maintaining high standards because every
franchisee will be running their own business,”
explains Martin Pick, a Milton Keynes
businessman who is heading the David Reid
Homes launch in the UK. “All franchisees will be
trained to our high standards and must be in tune
with our philosophy, which is about being
passionate about providing a premium service.”
Duncan launched his business in September
after attending a week of training at David Reid
Homes’ head office in Brisbane, Australia,
accompanied by Martin, David Marsden and
other key UK staff. “The initial franchisee
training comprises four days in the classroom and
a day on the road touring franchisee offices and
show homes in Brisbane and on the Sunshine
Coast and Gold Coast,” explains David Marsden.
David Reid Homes is aiming to set up around
50 franchises in the UK and individuals interested
in getting involved would need around £150,000
FURTHER INFORMATION:
to set up - this figure includes an allowance of
£50,000 for working capital. “We are not looking For UK call Martin Pick on: 01908 274 432
for people with building skills,” explains Martin. or email: martin.pick@davidreidhomes.co.uk
“The most important attributes we look for in
David Reid Homes (UK) Ltd, PO Box 5488, Brinklow, Milton Keynes MK7 8XJ
potential franchisees are the ability to manage a
business and its cash flow, as well as a good
For Ireland call Kevin Ryan on: +353 (0) 8760 88875
understanding of the importance of customer
or email: kevin.ryan@davidreidhomes.ie
relationship management, a passion for property
David Reid Homes (Ireland), Unit 6, Limecourt, James St. Co. Mayo, Ireland
and a strong desire to build a long term profitable
Visit: www.davidreidhomes.com
business that will have a significant value in its
own right.”
Visit this brand’s archived features online at www.thefm.net/41098
©2007 The Franchise Magazine 87
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