082 083 Work Diet Exp DSAP 29/10/07 18:36 Page 1
Franchisee Focus
Healthy figures,
,
healthy profits
Offering a women-only environment
and a specialised 30-minute circuit
training programme utilising the latest
I
’ve been a fitness instructor for 13 years and I’m very
impressed with the Ladies Workout Express
hydraulic systems is proving a huge
equipment. It’s easy to use but very effective - after
five weeks of my gym being open my members are
draw for Sandra Hutchinson’s
already noticing inch loss. I’d been teaching classes
Castlereagh, Belfast franchise
around the Belfast area for various fitness clubs, but had
always thought of starting my own business. I visited a
franchise exhibition and there were two ladies fitness franchises there - speaking
LADIES WORKOUT EXPRESS SUMMARY:
with the Irish Master Franchisee Chris Donaldson helped me to realise that
Ladies Workout Express offered the best support package so I signed up as a
TYPE OF FRANCHISE: Education/Management
franchisee in June. I travelled to Florida for a week’s induction training at the
INDUSTRY SECTOR: Ladies-only fitness clubs
USA head office of Ladies Workout Express, which helped me to understand
how to run and manage a business, which was quite intense but very enjoyable. IDEAL FRANCHISEE PROFILE: Are you:
I found ideal premises but it took longer to finalise the lease than anticipated, • Interested in fitness?
leaving just four weeks to complete renovations for my launch date in mid-
• Able to motivate & inspire others?
September. I enjoyed project managing the fit out as I have taken on renovation
• Dedicated to learning & executing a
projects before, although not to this scale, so having the head office team there
proven system?
to advise me on the marketing and operations and provide staff training was
invaluable - being part of a franchise means ongoing support and advice is YEAR ESTABLISHED: 1984 (UK: 2002)
always there. After just five weeks I’m nearly up to 100 members, which means
FRANCHISING SINCE: 2002
I have exceeded the targets I’d set in the business plan.
At the start the franchisor provided some staff to help with my launch and I
NUMBER OF FRANCHISEES: 15
now have two girls employed to work in the gym. I’ll be employing a further
member of staff to enable me to focus more on marketing and advertising to
INVESTMENT REQUIREMENT: £12,000
increase membership over the coming months, although I will still continue to
PRIORITY RECRUITMENT LOCATIONS:
teach my classes. I would hope to reach 250-300 members by the end of my
Nationwide across UK & Ireland
first year and also to be encouraging those members to stay active - this business
is all about getting people to use the gym every week by keeping it exciting and
challenging and providing a good atmosphere. I’m
also developing different classes and I want to
FURTHER INFORMATION:
bring in new ideas to keep the experience fresh for
my members. So many women prefer a women-
Call Chris Donaldson on: 02890 245004
only gym environment because they can feel self or email:
info@lwebelfast.co.uk
conscious and intimidated going to a gym where
Visit:
www.ladiesworkoutexpress.co.uk
men are working out as well. Some of my
Head office: 1st Floor 31 Bruce Street, Belfast, BT2 7JD, Northern Ireland
members are travelling eight to 10 miles to my
classes, which shows the popularity of this concept.
Interview: Stuart Anderson
Visit this brand’s archived features online at
www.thefm.net/86855
82 ©2007 The Franchise Magazine
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