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Franchise Focus
Hydro-Dynamix:
looking to expand the brand
Providing a surface cleaning service to both commercial and domestic customers, Hydro-
Dynamix franchisees enjoy great earning potential. Derin Ibrahim reports
A
lthough there are numerous cleaning Dynamix has been steadily growing its franchise
franchises available in the UK, most network, currently covering the majority of the
“The satisfaction
only deal with either domestic or UK, however it is still looking to recruit
commercial customers. By providing a service franchisees to expand the brand further. “There
and delight of
to both sectors, however, Hydro-Dynamix are few business services where what you do
greatly enhances its franchisees’ earning makes such an immediate difference to the lives
the customer
potential. Initially established in 1999 as a pilot of your clients,” says James Every, Hydro-
scheme to increase the viability of the truck- Dynamix’s Managing Director. “While the
can pump you up
mount cleaning system in the UK, Hydro- financial rewards are excellent, the satisfaction
Dynamix soon realised there was a great demand and delight of the customer provides a tangible
even more than
for the service it provides and saw an benefit that can pump you up even more than
opportunity to create a nationwide business being paid.”
being paid.”
servicing a wide spectrum of clients with a huge The majority of Hydro-Dynamix’s
Hydro-Dynamix Managing
variety of applications. commercial customers are local businesses,
Launching its franchise opportunity in 2000, however the company does attract national
Director James Every
the company provides a surface cleaning service accounts where the workflow management is
to all internal and external property using a handled by head office. There are many types of
number of specialist cleaning services that are business that use Hydro-Dynamix cleaning
unique to the truck mount system. Hydro- service including health clubs, hotels and
restaurants. With Hydro-Dynamix’s focus on
providing great customer service - for example
HYDRO-DYNAMIX SUMMARY:
making sure they turn up on time, only charge the
TYPE OF FRANCHISE: Van-based
price quoted and offer free advice and guidance
for all cleaning issues - the company gains a lot of
INDUSTRY SECTOR: Cleaning Services business through domestic customers. As well as
IDEAL FRANCHISEE PROFILE: Seeking confident,
this Hydro-Dynamix provides a flood and fire
restoration service to both commercial and
self-motivated people capable of running their
domestic customers.
own business with head office support. Age
Hydro-Dynamix provides all its franchisees
not important but should be physically fit and
with exclusive territories, meaning that they do
not looking for a nine to five job.
not compete with each other for business. The
YEAR ESTABLISHED: 1999
company also ensures that each territory is
sufficient to support at least three vans.
FRANCHISING SINCE: 2000
Franchisees do not have to pay any percentage
royalties, only paying a low flat monthly fee to
NUMBER OF FRANCHISEES: 19
cover the cost of support from head office.
INVESTMENT REQUIREMENT: Aprox £37,500
The Hydro-Dynamix franchise package
includes providing the latest truck mount unit,
PRIORITY RECRUITMENT LOCATIONS: Nationwide giving franchisees the power to clean virtually
anything, which will give about 10 years of
60 ©2007 The Franchise Magazine
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