058 059 CeX DSAP 29/10/07 10:15 Page 1
Franchisee Focus
Recession-proof
retail opportunity for
gadget lovers...
With a business system that's virtually
recession-proof and an established
T
he videogame business is massive, with
its estimated value now rivalling that of
CEX SUPPORT:
the movie business,” says CeX Franchise
brand with a loyal customer base, CeX
Director Hugh Man. “DVD has entered the
CeX franchisees benefit from
living room faster than any previous device and in
an established and proven
is aiming for national coverage within
the fast moving world of computers, upgrading to
business model, including:
four years. Adam Browning reports
keep ahead is paramount for technology buffs.
• Initial training and
From MP3 players to digital cameras and the
ongoing updates
huge range of associated memory cards,
electronics is our fastest growing product line. As
• Limited competition
CeX SUMMARY:
well as this, our mobile phone ranges also
• Stock and pricing
TYPE OF FRANCHISE: Retail
continue to grow, after all who doesn’t have a
advice from experts
mobile phone? All this adds up to huge market
INDUSTRY SECTOR: Digital technology &
potential for CeX franchisees.”
• Ongoing support
entertainment second hand buy & sell
CeX is the one-stop-shop for gadget lovers. In
including intranet
IDEAL FRANCHISEE PROFILE: Energetic and
the fast and ever developing world of high-end
• Hands-on store set
electronic entertainment, CeX provides a
enthusiastic people capable of managing a busy shop.
up, including site
valuable service to technology enthusiasts
Management or retail experience is essential. An
identification, design
wishing to stay ahead of the game. The business
interest in the product ranges would be advantageous
& outfit
model involves the buying and selling of quality
but not essential.
second-hand technology and entertainment
• Bespoke EPOS
products. The ongoing development of mobile
designed especially for
YEAR ESTABLISHED: 1992
phones, MP3 players, digital cameras, computers
buying, selling and
FRANCHISING SINCE: 2006
and games consoles means models are quickly
exchanging goods
updated and replaced. CeX has widened these
NUMBER OF STORES: 44 (4 franchised)
growing markets by giving customers the choice
INVESTMENT REQUIREMENT:
to buy second-hand goods with a 12-month
£130,000 (£40,000 capital requirement)
warranty at attractive prices and the ability to
exchange their unwanted goods for cash or
PRIORITY RECRUITMENT LOCATIONS: Nationwide something they do want.
With a franchise package that is geared
58 ©2007 The Franchise Magazine
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