052-055 jani king DSAP 29/10/07 18:21 Page 3
“I don’t see why I should put a limit
often national brand names with the five King’s East Midlands territory which
biggest (Next, H&M, Superdrug, Odeon measures 60 miles in diameter. “Because
and Tenpin Bowling) accounting for most of the work is done early in the
70 per cent of turnover. Jani-King’s morning, I can’t personally be with
national sales force has been instrumental more than two clients in any one day,
in acquiring national account brand names so it’s impossible to oversee everything,”
on David’s behalf. he reveals. “Fortunately, my years
in the corporate world taught me how to
WHAT YOU NEED TO SUCCEED manage people.”
While David doesn’t think any individual In order to control everything that’s
part of the business is very difficult, the going on in the business you need strong
hard part is juggling everything. For processes and the Jani-King systems
example, he has to manage sales, be his provided by head office provide a fine
own personnel director and organise framework for this. David has moulded
payroll. “You need a cross-section of skills them to suit his business, or, as he describes
to be successful,” says David. “For it: “put flesh on the bones and turned the
example, you need good people skills to theory into practice”. He believes you
get staff to do an excellent job for clients can’t just assume a standard system
while managing them at a distance.” will work for every business and it is up
David’s home is in the middle of Jani- to the individual entrepreneur to make
54 ©Design 2007 The Franchise Magazine
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