052-055 jani king DSAP 29/10/07 18:21 Page 1
Franchise Profile
World
Forget the
Rankings
2007
The dream of owning his own business, escaping
corporate politics and spending more time with his
family has been realised by David McNeil, with a
Jani-King franchise. Joanne Rogers reports
BEING HIS OWN BOSS
David had always wanted to be his own
NUMBER 1 D
avid McNeill never felt he was
the right candidate to impress
business angels like Peter Jones boss and had dreams of managing his
HOME-BASED FRANCHISES
or Theo Paphitis of the BBC’s ‘Dragons lifestyle so he could spend more time
Den’. “I couldn’t seem to dream up a working from home and be around his
unique or creative enough idea for my own young family. When he was commuting
business,” he admits. “And in order to between Leicestershire and Suffolk his
succeed you need a proposition that stands wife Sonia and their five year old twins
out from the rest of the market”. So, how hardly saw him. A subsequent addition to
did this man make the leap from a dream to the family in 2005 gave him added impetus
owning a business that turned over to make a change.
£500,000 in its first year of trading? David decided to explore the franchise
route to being a business owner. This
A TRADITIONAL START suited his need for a ready-made business
David McNeil’s career began in a proposition, but he wanted to make sure he
conventional way and you might have chose the right franchise - one which gave
NUMBER 12
expected him to spend his working life as a him the opportunity for serious growth. So
A
high-flying corporate executive. He keen was David to make sure that he
MERICA’S TOP GLOBAL
invested in the right route that he spent four
F
graduated from university with an
RANCHISES
engineering degree and joined multi- years researching franchises. He attended
national company Unilever, working on the a franchise exhibition and investigated a
manufacturing side of detergent and number of possibilities, none of which
cleaning products subsidiary Lever Bros. seemed to offer the right mix for him.
David went through Unilever’s “Many franchises are limited in terms of
extensive graduate training programme how you can grow the business and that
and, with 10 years’ experience under his doesn’t suit my aspirations,” states David,
belt, felt well equipped for his next move - who knew he had found the right
a general management position with top opportunity when he discovered Jani-King.
potato crisp manufacturer Golden Wonder. “Jani-King is not the most glamorous
After five years dealing with vegetables, business, but it definitely has the potential
David made the shift to meat and took on a for growth. Everywhere needs cleaning!”
NUMBER 10
role as Managing Director of one of the
FASTEST GROWING FRANCHISES Grampian Foods companies turning over A TEAM EFFORT
£100 million. He was responsible for David and Sonia bought their Jani-King
producing fresh and cooked pork products, East Midlands area franchise in October
such as chops and ham, which were mainly 2005 and started trading six months later.
sold to Sainsburys. David couldn’t afford to quit his Grampian
52 ©Design 2007 The Franchise Magazine
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