040 041 Ecocleen DSAP 29/10/07 10:10 Page 2
“My first year projection was to
FRANCHISEE DIARY
win £120,000 worth of business
Peter Thompson, Liverpool
and I reached £170,000 that
I have almost always been self-employed, but I had always been looking for
a business opportunity that I could build upon and would become an
year. From there I'm looking well
asset for me. In 2004 I began looking at cleaning franchises and
Ecocleen stood out thanks to the opportunity for me to take on the
on course to hit seven figures in
whole Liverpool area rather than a divided portion of it. I was
additionally impressed that the Management Service Fee was quite a bit
year five.”
lower than with other franchises, and when I spoke to the people at head
office they were all very friendly.
Ashford franchisee Paul Tiltman
After I completed my initial training with an accredited trainer
at the Ecocleen head office I launched my franchise in January
and a number of key new accounts have been
2005. During the early stages of the business Ecocleen’s
THE ECOCLEEN
gained for the national franchise network.”
Operations Managers provided on-site support, and Ecocleen has a
10 POINT PLAN:
With Ecocleen’s focus firmly on assisting its
strong ongoing support structure in place so that any time I need
franchisees to build their business, the company is
any help all I have to do is pick up the phone and speak to
1. High profit levels
setting a high turnover growth agenda for its
head office.
network. “We want franchisees who want to
2. Proven record of
My business has been going really well and in 2006 my
grow to a minimum £500,000 turnover,” says
franchise re-sales
turnover reached £261,000. I really enjoy the variety I get with
Gavin. “That will give them a very good lifestyle
running this business as every day is slightly different and I’m
3. Exclusive region
and income. Part of our strategy to achieve this
always out and about in different places. I’m currently looking to
4. Direct sales support
going forward is to focus on winning the larger,
expand my franchise and in 2008 I’m aiming to achieve a
easier to manage contracts which provide
turnover of £500,000. Then my goal is to double that to £1
5. Marketing plus
franchisees with a better margin. Our top
million by 2009. 6. Full bad debt protection
performing franchisee Jerome Rellis, who’s been
7. Comprehensive ISO
with us for just over four years, anticipates hitting
9001 training
a £1 million annualised turnover in early 2008. thanks to Ecocleen’s income guarantee which
This is the level we want all our franchisees to provides a minimum gross profit margin after 8. Up to 70% bank
aspire to.” three months. “We do all we can to make things assistance
In order to encourage strong growth in its easier for franchisees in the first year,” reflects
9. Lowest entry levels in
franchisees’ businesses, Ecocleen has developed Managing Director Robert Legge. “With our
the marketplace
comprehensive support systems which include a help, as long as the franchisee is good with people
comprehensive marketing pack, dedicated and hungry for success, the future is just
10. Marketing pack
regional websites, BICS training, centralised about guaranteed.”
including website
invoicing and credit control. “Part of our
commitment will be to make sure there’s a
package in place and territory to achieve a
EXISTING OPPORTUNITIES INCLUDE
minimum £500,000 turn over,” adds Gavin.
“Realistically this is achievable within three
years, based on our experiences.”
New areas for development Areas with existing contracts giving you income
With 22 franchisees trading, Ecocleen is LONDON
from Day 1
seeking management experienced self starters to
HERTFORDSHIRE
DEVON t/o £55k pa
apply for one of the opportunities being released
NORTHAMPTONSHIRE t/o 70k pa
in 2008. New franchisees enjoy a flying start
GLOUCESTERSHIRE
WILTSHIRE
LINCOLNSHIRE t/o £32k pa
ECOCLEEN SUMMARY:
YORKSHIRE
GLASGOW t/o £35k pa
LANCASHIRE
PETERBOROUGH t/o £100k pa
TYPE OF FRANCHISE: Management
EDINBURGH
These areas are currently available for development. While
INDUSTRY SECTOR: Commercial cleaning some areas are brand new, others have existing contracts
while a few are already established businesses for re-sale.
IDEAL FRANCHISEE PROFILE: Professional candidates
with management experience looking to build a
...AND MANY OTHER AREAS WITH EXISTING BUSINESS.
substantial business with high quality customer
Costs range from £18k - £55k. High street banks are able to support up to 70 per cent of purchase
service.
price. Some working capital will be required.
YEAR ESTABLISHED: 1993
FRANCHISING SINCE: 1993
FURTHER INFORMATION:
NUMBER OF FRANCHISEES: 22
Call Ecocleen on: 0800 614 678
INVESTMENT REQUIREMENT: £18,000 - £64,750
Visit:
www.ecocleen.com
PRIORITY RECRUITMENT LOCATIONS: See ‘Existing
opportunities include’ box
Visit this brand’s archived features online at
www.thefm.net/91186
©2007 The Franchise Magazine 1341
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