036 037 etyres DSAP 29/10/07 10:07 Page 2
booming,” says Tony Bowman, Managing Dunstable, comments: “We were very well
Director of etyres. “Even though we have over 70 prepared in terms of the technical aspect of How the system
franchisees across the country we still have some running the business, having trained with one of works:
key areas available and are looking to fill these.” the longer established units in Slough. Since our
In addition to its prominent online presence launch we’ve been one of the fastest growing new etyres fitters carry out the
etyres attracts many customers with its low franchises, and having two territories gave us tyre replacement when and
prices, sometimes saving customers up to 40 per quite a lot to chew on at the beginning. However where it suits the customer,
cent. However, Tony explains, this does not etyres has been very helpful, and we had head at lunchtime or dinner time,
affect the franchisees income. “We keep our costs office staff with us early on to show us how to at home or at work.
down as we don’t have any of the overheads that pitch to garages and get orders. We won two Because etyres does not
traditional depots have, such as rents and rates. commercial customers in our first week who have have to fork out large
overheads for expensive tyre
depots, its lower operating
“50 per cent of costs mean the huge savings
are passed on to customers.
our business All the customer needs to do
is log on to
comes from the
www.etyres.co.uk and
follow the simple
etyres website. instructions to place an order
(they just need to know the
It really is a big size of tyre they require or
the make and model of the
aspect of the car) or call the etyres head
office call centre.
business.” The etyre website carries
a vast selection of tyres,
etyres franchisee Oliver Hall
from top of the range brand
names - including
Instead franchisees work from vans and provide a been on board ever since and have become two of Bridgestone, Firestone,
mobile service - fitting tyres wherever it is our biggest customers. Pirelli, Continental and
convenient for the customer.” “As the commercial business built up we Michelin - to good quality
The fact that etyres provides a mobile fitting realised that it was an easy way of getting mid-range and economy
service is an added bonus as it means that business, but not necessarily the provider of the alternatives.
customers no longer have to waste time and effort best margins. In fact, selling to domestic The internet business is
going to their nearest depot and sit around waiting customers produces higher revenue, so we are building on the back of
for the work to be done. Instead etyres fitters will concentrating on getting more and more etyres’ reputation as a
go to the customer. “Most of our franchisees start individual corporate clients and domestic market leader in the mobile
by fitting tyres themselves,” says Tony. “Then customers. We win about 50 per cent of our tyre fitting industry. Over
once they’ve built up their business they usually business, with the other half coming through the last 15 years the
employ someone else to go out to the customer to orders passed to us from the etyres website. It company has built up an
do the fittings.” really is a big aspect of the business.” impressive client base and
As part of the franchise package franchisees This franchise will suit those with a strong established accounts with
will receive training and support. Oliver Hall, ability to meet and communicate with customers the majority of the largest
joint franchisee for Milton Keynes and Luton & as well as being practical and hard working. contract hire and leasing
Having great communication skills is important companies as well as
as etyres has a strong emphasis on customer dozens of smaller
etyres SUMMARY: service. Tony explains: “Customers are at the organisations in that field.
forefront of the business as I believe if the They appreciate the
TYPE OF FRANCHISE: Van-based and management
customer is not getting a good deal then the company’s ability to deliver
INDUSTRY SECTOR: Mobile tyre-fitting
business is not going to succeed.” a top quality service at
With its strong online presence and dedication acceptable prices.
IDEAL FRANCHISEE PROFILE: Practical, hard working
to customer satisfaction, etyres is a franchise that
individuals with good customer relation skills.
for the right person has the potential to be built
YEAR ESTABLISHED: 1992
into a very successful business.
FRANCHISING SINCE: 1996
FURTHER INFORMATION:
NUMBER OF FRANCHISEES: 74
INVESTMENT REQUIREMENT: £30,000 + VAT
Call David Paulson on: 01603 620301
or email:
davidp@fdsltd.com
PRIORITY RECRUITMENT LOCATIONS: Manchester,
SE London, Southampton & Liverpool
Visit this brand’s archived features online at
www.thefm.net/73098
©2007 The Franchise Magazine 37
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