032 033 Cash Generator DSAP 29/10/07 10:38 Page 1
Franchisee Focus
Follow the
proven
system &
success
M
aximising profits through a range of services under the one roof,
Cash Generator is a business with over 10 years of franchising
experience and over 70 stores nationwide. Expanding upon the
will follow
basic concept of the buying and selling of new and pre-owned domestic items,
Cash Generator now offers personal loans, pre-paid Mastercards, foreign
currency, third party cheque cashing, international money transfers,
pawnbroking, vehicle financing and also a buy-back service.
This range of services was one of the factors that led to Franchisee Dave
With his fifth store now opened, Dave
Elwood investing in the business in 1998, and who has since gone on to
develop a five-strong network of shops. “I’d had a career background in retail
Elwood is the leading multi-site
and out of all the opportunities I saw, Cash Generator appealed to me the most,”
franchisee in the Cash Generator
explains Dave. “I wanted to invest in a business that I could expand and
develop into a real management opportunity. Cash Generator was exactly what
network. Adam Browning finds out
I was looking for as the potential to manage a portfolio of shops was
how Dave’s dreams of owning a
very attainable.”
With a period of training that lasted a total of eight weeks, Dave says that
portfolio of outlets have come true every aspect of the business was covered and he felt fully prepared for the
launch of his business. Benefiting from Cash Generator’s national advertising
campaigns and its strong, recognisable branding, Dave reveals that his business
started to develop fast: “I’ve now opened five stores in under 10 years but
throughout this development, the support has always been there when I have
CASH GENERATOR SUMMARY:
needed it.”
TYPE OF FRANCHISE: Retail & financial services
Since running a multi-store operation, Dave’s role has increasingly become
more managerial and the day-to-day running of the shops is looked after by a
INDUSTRY SECTOR: Brand new, graded & pre-owned
well-developed staff infrastructure. “It was hard work building the business to
goods + buy-back and cheque cashing services where it is today,” says Dave. “A potential franchisee needs to have the
IDEAL FRANCHISEE PROFILE: Good communicator with
motivation to succeed. However, now I have managers to look after each store
meaning I have much more of my own time. Cash Generator has hit upon an
drive, enthusiasm and a welcoming personality. Must
excellent concept and I’ve found that all you have to do is follow the proven
be hands-on and a quick learner.
system and success will follow.”
YEAR ESTABLISHED: 1994
FRANCHISING SINCE: 1997
FURTHER INFORMATION:
NUMBER OF STORES: 70+
Call the Franchise Team on: 01204 574 444
Quote Ref:
INVESTMENT REQUIREMENT:
or email: info@cashgenerator.co.uk TFM 12/07
From £45,000 initial investment plus bank financing
Visit: www.cashgenerator.co.uk
Head office: Cash Generator, 63/64 Oakhill Trading Estate, Worsley Road North,
PRIORITY RECRUITMENT LOCATIONS:
Walkden, Manchester, M28 3PT
New franchises available nationwide
Register for more information online at www.thefm.net/98413
32 ©2007 The Franchise Magazine
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