026 027 Purple Care DSAP 29/10/07 10:03 Page 2
PURPLE CARE SUMMARY:
AWARD-WINNING TRAINING & STAFF DEVELOPMENT
TYPE OF FRANCHISE: Management
INDUSTRY SECTOR: Domiciliary care
IDEAL FRANCHISEE PROFILE: Experience in the care
sector is not needed - rather you need to be hard
working, commited, able to work to high standards
and passionate about making a difference to the
LEFT: Purple Care Quality
lives of other people.
Standards Director Nicki Allen
receiving the 2006 National
YEAR ESTABLISHED: 2002 (As Prime Care) Training Award on behalf of the
FRANCHISING SINCE: 2007
pilot operation from Olympic
athlete Colin Jackson
NUMBER OF FRANCHISEES: New launch
BELOW: Training Manager Liz
INVESTMENT REQUIREMENT: £25,000 + VAT
Bracuti and Nicki picking up a
PRIORITY RECRUITMENT LOCATIONS: Nationwide
regional award from GMTV
presenter Andrew Castle
Franchisees will work with local care staff to
deliver a first-class service to people in their area,
promoting a way of life that allows clients to be
as independent as possible. “Our client portfolio
is diverse, we work with a very wide range of
private service users, social services departments,
primary care trusts and other commissioners,”
says Steve. “An estimated £2.3 billion of home
care was delivered by independent providers of
home care services across the UK in 2006. Local
authorities now have to spend much of their adult
social care budget on independent organisations,
and ‘individual budgets’ and ‘direct payment’
choices - with support from legislation and
Government policy - now give people the power
to choose the care that best fits their personal
needs and preferences. The demand for well-
managed professional care services has never
been better.”
Prime Care has served as the pilot operation “In a people business we are second to none in our ability to nurture and
for Purple Care and the company’s accreditations support staff development, ensuring our franchisees will enjoy a proven,
include a National Training Award 2006, IiP accredited and award-winning formula to allow them to set up a successful and
Profile (Prime Care was the first social care rewarding business at the heart of their local community. There’s nobody better
organisation in the UK to achieve this standard) qualified to deliver on the core values of training and staff development than our
and reaching the final 14 of the national award-winning team.”
competition to find the IiP Champion 2006, The management team
across all sectors. “Our franchisees will benefit behind Purple Care were
from delivery mechanisms, policies, procedures judged by CSCI, the
and protocols that will ensure they are trained to statutory regulator in the
operate the highest possible standards,” reflects care sector, to be providing
Steve. “Our approach is to nurture and mentor, an “excellent” service at
and we will make use of Key Performance Prime Care in 2007. Now
Indicators to help franchisees grow their business. this team is ready to help
The franchisee’s role will be to develop their you repeat this success in
business; recruit, train and retain quality staff; your own business.
maintain the high professional standards we have
set; and to maximise the Purple Care opportunity
in their chosen territory by bringing together and
FURTHER INFORMATION:
supporting a professional team of care workers
Call Purple Care on: 08456 187121
who will deliver domiciliary care services. This
business is about making sure your team is
or email:
franchise@purple-care.com
equipped, trained and supported to provide a first-
Visit:
www.purple-care.com
class service in your territory so that you can Head office: Units 1, 4, 5 & 6, Talland Parade, High Street, Seaford, BN25 1PJ
grow your business based on your reputation in
the community.
Register for more information online at
www.thefm.net/65919
©2007 The Franchise Magazine 27
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