016 017 caremark DSAP 29/10/07 09:59 Page 2
Caremark franchisees
receive ongoing, committed
Carl Ward, Caremark Kingston franchisee
support from the moment
Having sold my successful car franchise in 2002, I was looking forward to retirement and ended up
they choose a Caremark
living in South Africa. I soon found that the ex-pat life wasn’t for me and I actually found myself getting
franchise. “We are here to
support you each step of the
bored. I wanted a fresh challenge and realised that I should look for
way, advising you on the
a new business opportunity. I had some experience of franchising
development of your
so I knew that this would be the best route to success and looked
business,” explains Onicah
at what was available. I wanted to invest in a business with a strong
Pfidze, one of Caremark’s
market that I would be able to develop into a serious prospect and
Support Managers. “Our I found this with Caremark.
proven policies and The first thing Caremark advised me to do was to employ a Care
procedures and Manager who would be able to bring care-expertise to the business.
comprehensive operations
When a suitable candidate was found, Caremark put us both through a period of extensive training.
manual are the blueprint for
Before the launch we were fully prepared to start running a successful business. Focusing on local
our management franchise.
marketing though promotions, mailshots and advertising the business has performed excellently. We
Following our initial two
are ahead of our targets and despite only launching in July 2006 we have experienced extremely good
week comprehensive
growth. Already the business is showing an annualised turnover of almost £500,000 – I have to say
training course, each
Caremark has phenomenal potential.
franchisee has the knowledge to start their
The business has grown very fast and it’s good to know that Caremark provides a good level of
Caremark business with confidence.”
support to its franchisees. From IT support to regional representation, Caremark makes sure we
The responsibility that comes with being
franchisor is taken very seriously at Caremark,
provide the best possible service we can. This to me is important, as I feel that domiciliary care is
understanding the social care sector, the needs of
important work. We have to get it right and, because we do, I find the work incredibly rewarding.
the more vulnerable people in our society and the
If you are considering a Caremark Franchise, I would say that ideally it is beneficial to have
professional requirements of the industry are an
management experience but the most important thing is to have strong business acumen.
absolute pre-requisite. This depth of knowledge
The Caremark Franchise also focuses on training and support in recruitment as it is vital to have the
and experience is second to none at Caremark, best carers out there – their valuable service is key to the ongoing success of the business.
providing franchisees with every available
opportunity to succeed in a fast growing market.
Looking at the options open to a prospective
franchisee, Caremark offers the distinctive
• Caremark focuses on
package that has adapted and grown over 20
the huge and growing
CAREMARK SUMMARY:
years, always meeting the changing needs of the
domiciliary care market
care sector. This development will continue,
- representing a
TYPE OF FRANCHISE: Management Franchise
giving Caremark franchisees the confidence of
massive opportunity for
INDUSTRY SECTOR: Domiciliary Care
knowing they will always be working at the
Caremark franchisees
forefront of the industry. There has never been a
• The current spend on
IDEAL FRANCHISEE PROFILE: Management calibre
better time to investigate what a franchise in care
social care in the UK is
with a strong team ethic, combined with ambition
can offer you.
estimated to be worth and a passion to make a difference locally in
in excess of £19 billion
Social Care.
• The UK population is
aging and will continue
YEAR ESTABLISHED: 2005
to do so
FULLY INCLUSIVE PACKAGE:
FRANCHISING SINCE: 2006
• Caremark is a true
• A comprehensive two week training programme
white-collar franchise -
NUMBER OF FRANCHISEES:
• A complete stationery pack
allowing your
15 (Including Master Franchisee in Ireland)
management skills
• A range of promotional materials to help implement
to blossom
INVESTMENT REQUIREMENT:
an effective marketing strategy £29,500 + VAT and working capital
• You can gain real
• Customised software to maximise business efficiency
personal fulfilment from PRIORITY RECRUITMENT LOCATIONS:
• Professionally designed personalised website
delivering a superb care
Nationwide
service into your local
• A set of corporate uniforms
community
• Initial research and marketing of the territory
• Membership of professional body
• Appropriate fees for obtaining registration with the
FURTHER INFORMATION:
governing regulatory authority
• A highly professional Operations Manual containing the
Call Sean Cragg on: 01798 873 770
valuable Caremark know-how and expertise or email:
recruit@caremarkuk.com
• Licensing rights to operate under the Caremark
Visit:
www.caremarkuk.com
Identity within the territory
Head office: Unit 4, The Colonnades, 17 London Road, Pulborough,
West Sussex RH20 1AS
• Ongoing support and business development
2 Visit this brand’s archived features online at
www.thefm.net/23748
©2007 The Franchise Magazine
©Design 2007 ©2007 The Franchise Magazine The Franchise Magazine 173
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