120 121 patterson rigby DSAP 29/10/07 15:43 Page 2
customer requirements and are currently reducing our packaging in
response to environmental concerns.
GP: What is the current state of the market with respect to the demand for
the products and services?
BH: Customers are becoming increasingly demanding in terms of product
quality and choice and with our own factory we can quickly respond to
these changes.
GP: We understand you have mature franchise businesses available for re-
sale. As established operations, what kind of capital investment
is required?
BH: Our franchises sell for between £50,000 and £150,000 depending on
territory size and current turnover. For exceptional candidates we can
loan up to 50 per cent of the asking price and also have a very strong
relationship with the franchise units of the major high street banks.
EXPAND YOUR
GP: What regions in the UK are available and priority for re-sale?
BH: We currently have Ayrshire, Middlesbrough and Portsmouth for re-
BUSINESS THROUGH
sale - due to a combination of retirement and restructuring.
GP: What kind of support services do you as a
FRANCHISING
franchisor company provide to franchisees?
BH: We have a mobilisation team for all new
If you’re based in the South of
franchisees, who work on site for the first few
weeks. We have dedicated IT support and an
England and looking to achieve
extensive marketing success through franchising,
budget including TV,
contact Gordon Patterson and
national press and
Examples of Wiltshire Farm direct mail.
Gary Rigby at FDS (Southern)
Gordon Patterson
Food’s television advertising
for an exploratory discussion.
FDS (Southern) have provided
GP: With the aging
consultancy services to many
population in the UK,
does this provide an ever greater marketing opportunity?
companies in the expansion of their
BH: Demand continues to grow every year as more of the population reach
business through franchising.
retirement age and those over 65 are now living much longer - so the
Examples of these brands include:
Gary Rigby
market has many years of growth ahead.
GP: What is the vision for Wiltshire Farm Foods as franchisor for the next
five years?
BH: We will continue to innovate, launching new products, improved
marketing materials and more interactive services via our
website - which even has someone in Canada ordering meals for his
mother in Yorkshire!
Read more about Wiltshire Farm Foods on page 51
FURTHER INFORMATION:
Gordon Patterson and Gary Rigby are the Regional Directors of FDS Southern and
are British Franchise Association Affiliated Franchise Consultants. Gordon has been
a franchise consultant for over 22 years and in 2003 became the first non-USA
franchisee to receive the International Franchise Association’s Franchisee of the
London House
Year Award. Gary previously was Franchise Manager of a multi-million pound
prominent franchise and has a 17 year involvement in franchising.
FOR MORE INFORMATION CALL:
Call FDS Southern on: 0118 974 5115
0118 974 5115
email: franchising@fdssouthern.com
email: franchising@fdssouthern.com
Find out more about FDS at: www.fdsfranchise.com
web: www.fdsfranchise.com
For other areas of the UK call 01603 620 301
©2007 The Franchise Magazine 121
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