120 121 patterson rigby DSAP 29/10/07 19:40 Page 1
Franchisor Interview
”We’re proud of our product
and continue to innovate”
Over 17 years ago FDS
Gordon Patterson: How long has Wiltshire Farm
with all our main meals made by ourselves at
Foods been trading and when was the franchise
our factory in Wiltshire. We also won a
Southern provided
launched in the UK?
Queen’s Award for Enterprise in 2005.
consultancy services Ben Haynes: Wiltshire Farm Foods started in
to assist Wiltshire
1991 and the first franchise was launched in
GP: How many franchisees do you now have
1992 - so this is our 15th year in business.
and does your franchise network cover the
Farm Foods in whole of the UK?
launching its franchise
GP: What exactly are the products/services
BH: We have 61 franchisees covering all
provided by the franchisee and what is the
of the UK.
opportunity. Gordon
target market?
Patterson checks in
BH: Our products are premium quality frozen
GP: Does Wiltshire Farm Foods have a
with Director Ben
ready meals delivered direct to your door -
continuous research and development
primarily to loyal customers aged 65+.
programme with respect to product range and
Haynes for a progress new product introduction?
update
GP: What do you see to be the distinctive
BH: Yes, we employ our own development
features of the Wiltshire Farm Foods concept?
chefs and continually upgrade our range and
BH: We are very proud of our product quality
try out new recipe ideas. We also research our
120 ©2007 The Franchise Magazine
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