December News 29/10/07 21:14 Page 6
Franchise News
Three franchisees up and running with Yogabugs
YogaBugs has reported that its first three franchisees have started trading in
London Central West, North East Surrey and Falkirk in Scotland. The
franchise, in which franchisees recruit and train people from a strong yoga
background to bring yoga classes into schools, nurseries and health clubs for
children aged two and a half to seven and eight to 12 began its national
franchisee recruitment programme in the previous edition of The Franchise
Magazine. They also took a stand at the recent National Franchise Exhibition
at the NEC, Birmingham, where Managing Director Lara Goodbody reported
“a lot of excitement about our concept.”
YogaBugs gained fame through the BBC’s Dragons Den in 2006, when
Lara and her business partner Fenella Lindsell turned down an investment offer
from Richard Farleigh. The company subsequently obtained its investment on
more favourable terms, and is now offering opportunities nationwide. “The
franchisee’s role is primarily business development,” reveals Lara. “We have
trained 1,200 people around the country prior to franchising the business, and
when someone takes on a territory with us they can recruit these people to teach
classes while they focus on building a larger network of children’s yoga
teachers to meet the demand for classes. Issues of rising childhood obesity and
stress levels are making yoga a popular choice before, during and after the
school day.
“Ideally we need strong people managers who have business development
MARKET INTELLIGENCE
skills. The three franchisees we have on board already have yoga experience
and will be delivering classes, but this in by no means necessary for building a
FIRST CALL FOR FREIGHT FRANCHISEES
successful YogaBugs business. We’re looking to bring on board 25 franchisees
A new business-to-business franchise opportunity has been
in our first 12 months, and in total we have 150 regions available across
launched targeting ‘white collar’ individuals who want a the UK.”
business that is “quick to establish, with minimal overheads Read more about this opportunity and register for more information at:
www.thefm.net/75699
and excellent profit potential”. Cargocall is an International
Freight Forwarding company that has been established for 10
FRANCHISEE DIARY
years, shipping goods around the world without ever owning
Perfect Pizza
a truck, warehouse, ship or aircraft.
Manj Bagri - West Midlands
“With our unique system, know-how, and contacts
Cargocall supports large and small businesses that regularly
Above anything else I wanted a business that could be turned into a
ship goods to and from overseas markets,” says Director Gary
real management opportunity. It was important that the business I
Clere. “Now we are offering franchises to those interested in
invested in had the potential to be built and developed into a substantial
this “white collar” operation engaging on a business to
network. I was open minded in what area of business I focused on and it turned out that Perfect
business level. If you are looking for an office-based franchise
Pizza would provide me with exactly the type of opportunity I was looking for.
and are methodical, well organised and have good sales skills
I’m a trained accountant so it was a completely different area of work for me, but Perfect Pizza
then a Cargocall franchise could be your ticket to the
provide their franchisees with training that is second to none. From the operational aspects of
worldwide freight train.”
running a pizza outlet to management training and the bookkeeping side of owning a business,
Read more about this opportunity and register for more
everything was covered in detail.
information at:
www.thefm.net/70457
Both before and following the 2003 opening of my first store in Stafford, I had the full backing
of the franchisor which has continued to this day. They are always looking for new ways to
improve their support, which is great news for franchisees.
Although you can run a Perfect Pizza franchise as an owner/operator, there is the potential
invest in as many stores as you want and take on a managerial role. This was my intention and
a year after my first store I opened my second in Walsall. The next store was opened only
months after this and I intend to continue in this way. The business has grown much faster than
I anticipated.
Read more about this opportunity and register for more information at:
www.thefm.net/83374
©2007 The Franchise Magazine 101
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