December News 29/10/07 21:14 Page 5
Franchise News
Wicked Wheels upgrades its image with the new Self start to success at The
Mercedes Sprinter British Franchise Exhibition
Allow wheel repair franchise Wicked Wheels has selected the new Mercedes With a wide range of franchise companies, expert
Sprinter van as its vehicle of choice for franchisees. The vehicle will be advisors and a superb seminar programme, The
provided as part of its franchise package to all new franchisees coming on British Franchise Exhibition at Manchester
board, as well as being available for existing franchisees to replace their own Central, (GMEX), is set to take place on Friday
vans with, as part of the company’s ongoing drive to communicate the 25th and Saturday 26th January 2008. The
professionalism of its service to the marketplace. exhibition is aimed at entrepreneurs looking to
“Wicked Wheels is the largest mobile repairer of alloy wheels in the UK,” start and run their own franchised business.
reveals Franchise Manager Steve Darbey. “Our network refurbishes over Visitors to the event will meet an array of well-
60,000 alloy wheels a year for commercial and private clients, and we are established companies and can assess the benefits
introducing the new fully branded Mercedes Sprinter vans fitted out with our of running their own business as part of an
purpose built mobile alloy wheel refurbishment systems as it is the highest spec established brand. Over 80 companies will be
van available - matching the quality of our own service. Our aim is to provide exhibiting at the show, providing the chance to
clients with an experience that is convenient, flexible and professional - a discuss the pros and cons of a particular business
service designed to ensure we are highly recommended.” face-to-face with the owners and existing
Wicked Wheels was established in 1998 and has a combined network of franchisees.
franchisees and company-owned operations servicing the UK. The company is The British Franchise Association (bfa),
seeking to increase its franchise network in 2008 in prime territories. “Wicked among other experts will be on hand to provide
Wheels is a desirable and profitable service offer with an exclusive, realistic advice to visitors on the practical issues of
area,” adds Steve. “There is potential for growth and development of the franchising. Whether visitors are considering
franchise with the opportunity to expand to multiple mobile units.” becoming a franchisee or are taking the first steps
Read more about this opportunity and register for more information at:
www.thefm.net/98182 to franchise their business, a series of free
seminars run by the bfa will provide an essential
overview for all.
Created to help guide visitors in the search for
their ideal franchise, the Franchise Match-
FRANCHISEE DIARY
Making Zone offers personal advice on the most
Mike Kennedy
suitable franchise options available at the event
Quantum Organization, Leeds
according to their level of investment, key
interests and location. The helpful staff will then
Less than three years ago Mike Kennedy was sat in a middle management job. Spending lots of
provide visitors with a bespoke route plan around
time away from his family in Clifford, Leeds and increasingly dismayed by the big company politics
the exhibition.
he decided to try something different. Now with the help of his Quantum Organization franchise
The Growing Your Own Business Exhibition
he is running his own successful sales and marketing consultancy business and helping other
& Conference, a show co-located with The
business owners achieve their own dreams. British Franchise Exhibition, is the premier event
“Looking back I just don’t understand why I didn’t do it sooner,” says Mike. “Having spent all for small business owners. The exhibition
my career working for other big companies, I realised that buying into a franchise would offer me
features leading specialists in small business
the security of a structured approach to setting up in business and immediately having a
management with superb solutions to help
‘consulting tool kit’ to use with clients.”
companies increase their efficiency, improve their
Mike chose the Quantum franchise because unlike other franchises he liked the autonomy it
profitability and develop sustainable growth.
gave him. “With Quantum, you don’t just act as a regional sales person for the franchise,” he
For more information, please go to page 128
reveals. “The great thing about it is you get the tools and techniques to combine with your own
expertise to deliver sales and marketing consultancy on an ongoing basis across a variety of
industries.”
Now in his third year Mike is in the process of expanding so that he can cope with the demand
for business. Mike works with a variety of businesses including a travel agent, an IT software
company, and an office supplies company. “The great thing about what I’m doing is that I’m
enabling small business owners to grow their businesses as I’m growing mine,” he reflects, “if
they’re successful I’m successful.”
Read more about this opportunity and register for more information at:
www.thefm.net/85998
100 ©2007 The Franchise Magazine
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