Best New crop Protection Product
sponsored by JSC International
Winner
YieldGard VT Triple - Monsanto
Shortlisted
Aminopyralid-containing Herbicides
- Dow AgroSciences
I
n judging this award, the judges recognised the most
important new crop protection product launched
between May 2006 and May 2007. The award was open
The Winner’s Response
to agrochemical, agbiotech and biopesticide products. In
choosing the winner, the judges were looking for a product
Monsanto is very pleased and honoured to win the Agrow
that had demonstrated immediate commercial success,
Award for Best New Crop Protection Product for YieldGard VT™
that has long term potential and that stands ahead of its
Triple. At Monsanto, we recognize our business is successful
competitors in terms of efficacy, environmental or user safety,
only when farmers are successful, so we take our cue from our
and that has had a demonstrable effect on the ability of
customers. That begins in research and development. We’re
farmers and growers to protect their crops.
investing in and delivering products that our farmer customers
tell us make a difference on their farms. It is in this vein that we
Launched in 2006, Monsanto’s YieldGard VT Triple offers
developed YieldGard VT™ Triple.
growers improved performance consistency, improved
insect protection, higher yield potential, reduced insecticide
YieldGard VT™ Triple was launched in fall 2006 and offers
applications and improved weed control. In addition, the
growers in-seed rootworm and corn borer protection along with
insertion of biotech traits using an agrobacterium-meditate
the benefits of crop safety from Roundup Ready 2 technology.
process with two genes on one vector places the genes in
The result is greater performance consistency, improved insect
the most efficient location on the genome.
protection, higher yield potential, less insecticide application, and
better weed control with a proven, environmentally sustainable
The 2007growing season marked the first year YieldGard VT
herbicide. YieldGard VT Triple™ completely sold out in its launch
Triple was commercially available in the US and is forecast to
year, demonstrating a product that farmers find valuable.
be grown on 1.2 million acres in the US in 2007. In its launch
year, it completely sold out, demonstrating a product that
We would like to take this opportunity to thank those customers
farmers find valuable. This season’s sales are expected to
who have purchased our products. It is farmers’ investments
exceed 15 million acres.
that allow us to continue to research and deliver products for
the farm like crops that produce healthier oils for food, crops
that are more resistant to drought conditions and crops that
Photo: L-R: Lucy Croucher - JSC; Jonathan Ramsay -
better utilize nitrogen. These are all ways that we can enable
Monsanto; Gyles Brandreth
farmers to do more with less, encouraging farming in a more
sustainable way.

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