FEATURE
To use a Japanese term from the world of
manufacturing, “poka-yoke” or “mistake-proofing”
packaging leads to positive behaviours that promote
rather than undermine good stewardship
causing discomfort, will yield a rapid and There are already proven packaging technologies
potentially large payback in numerous that will deliver on the promises of performance
areas. The agrochemical industry improvements. The Hungarian-born biochemist
promotes and plays a responsible role and Nobel laureate Albert Szent-Györgyi summed
in developing and maintaining this up beautifully: “Discovery consists of seeing
global resources. With safety what everybody has seen and thinking what
also amongst its key concerns, nobody has thought.”
packaging can act as the physical
manifestation of the industry’s It’s out there if only you know where
commitment to these ideals. to look!
sector, perhaps a more open approach to
packaging development would yield benefits Rather than allow legislators to define how the
(as is common in chemistry research)? industry should deliver on its commitments, we
must take a more proactive approach. If, as an Chris Waterhouse of Attila Packaging Limited
Proactively driving change and innovation in industry, we are able to get “on message”, we provides packaging consultancy services focused
our approach to product packaging and the may even be able to talk about reducing our on the agrochemical industry (tel: +44 1730
associated supply chain, whilst occasionally carbon footprint. That really would be something. 895950; e-mail:
chris@attilapackaging.co.uk).
EUROPEWIDE
Denny Bros Ltd
ACTIVITY
multi-page labels
FIELD RESEARCH SUPPORT
Solving your
packaging challenges
FieldResearchSupportis
one of the leading
independent agricultural
7 I T H T H E O R I G I N A L M U L T I
P A G E L A B E L S Y S T E M Y O U
research companies in
Germany.
C A N O V E R C O M E T H E C H A L L E N G E O F S A Y I N G M O R E
W H E N S P A C E I S R E S T R I C T E D
F o u n d e d 1 9 9 7 i n
Hannover Field Research
S u p p o r t e x p a n d s
permanently and covers
7 I T H & I X
A
& O R M Y O U C A N now Southern-, Middle-,
and Eastern Europe with
s ) N C L U D E M U L T I
L I N G U A L its own GEP and GLP
I N S T R U C T I O N S R E D U C I N G
fieldstations.
S T O C K I N V E N T O R Y
s ) N C L U D E G R A P H I C A L
� Pesticide Registration/Dossier Preparation
I N S T R U C T I O N S I N T H E E X T R A
� GLP: Plants, Accumulation & Soil
� GEP: Pesticides, Varieties, Fertilizers
S P A C E P R O V I D E D A I D I N G
P R O D U C T U S E
Our specialists carry out trials in all crops, orchards, vegetables,
ornamentals in open field or green house.
s ) N C L U D E P R O D U C T
I N F O R M A T I O N O N
P A C K
Your First Class Choice In Field Trials
E L I M I N A T I N G T H E N E E D F O R
O U T E R P A C K A G I N G A N D
For more information contact:
R E D U C I N G W A S T E
Helmut Zöllner
Leinechaussee 75
Contact us for your free sample pack
31515 Wunstorf-Liethe, Germany
Kempson Way, Bury St. Edmunds, Suffolk, IP32 7AR
Tel. +49(0)5031-9020888
Tel 01284 701381 Fax 01284 705575
fix-a-form@dennybros.com
Fax. +49(0)5031-9020884
www.dennybros.com
Email:
helmut.zoellner@field-research-support.de
www.field-research-support.de
0 October 2007 • www.agrow.com
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