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NEWS
New marketing
ITMA 2007 breaks previous exhibitor record with
manager for
National Incentive
more than 1,450 registrations
Show
The reports about the successes of 1,300 exhibitors already registered exhibitors from 38 countries
ITMA 2007, which will take place in for the International Exhibition of expected in Munich. The strong
Munich from 13 to 20 September, Textile Machinery by April, the participation not only proves the
are continuing. This year's event has previous record of 1,436 exhibitors extreme importance of ITMA as the
set a new record with more than of ITMA 1995 in Milan has been world's leading trade fair in the
1,450 exhibitors. beaten by a substantial amount. textile machinery industry, but also
the attractiveness of Munich as a
In addition to which, more than With such a high level of site for trade fairs.
Industry experts to speak at National Incentive
Show 2007 next month
New promotional ideas, running September. Commenting on the lessons and enable them to put into
successful incentive schemes, leading conference aspect of the show, practice what they have heard at the
highly motivated teams and the Sylvana Malachias, Show Director, event.”
latest innovations in green incentives said, “These topics are the result of
Simon Mayle has joined Touchstone are just a few of the key industry extensive research in the industry. During the 16 seminar sessions
Exhibitions and Conferences as issues to be addressed in the Talking to experts, practitioners and organised each day, Gordon
Marketing Manager, with comprehensive three-day seminar at end-users. Therefore the seminar Glenister, Director-General, BPMA,
responsibility for the National the National Incentive Show. programme reflects the current will be previewing some of the most
Incentive Show, 2007. industry trends, making it one of the innovative ideas in the industry as
Hosted at the NEC in Birmingham, most respected in its field. It will well as examining how to use old
The event, will be held in the event will run from 25-27 ensure attendees take away solid favourites in a new and creative way.
Birmingham from 25-27 September.
Commenting on his appointment,
Simon said, “I am delighted to have Its the Real deal
joined the team at Touchstone. I was
Rain didn’t stop play
particularly impressed with the
with Sporting iD
for Alec Worlock, UK
vision they have for developing the
National Incentive Show and the
Leisurewear in the
stated objective of growing visitor recent floods in
numbers, while improving the
Gloucestershire.
quality of the buying audience.”
Win Rugby World Cup tickets with Front Row
With Rugby World Cup fever fast Launches of new soccer kits with
approaching, Front Row has been names and numbers don’t get better
offering a pair of tickets and
win
than this, when earlier this year, in a
accommodation to the Opening nail biting finish, with scenes of
Ceremony, England v South Africa ecstatic spectators and fireworks,
and Wales V Australia games via its Real Madrid won the Spanish
distributors. Professional Football League.
Nicci Persey, Lea Sportswear, told At the end of the match, the
Printwear Today, “All garment jubilant team ran back onto the
decorators purchasing Front Row opportunity to win a pair of tickets highlights the benefits of Front pitch wearing the new Real Madrid
clothing from either Pencarrie, and accommodation.” Each Row’s collection and its suitability 2007-2008 adidas sponsored kits,
Prestige, Ralawise or UK Leisurewear distributor has a pair of tickets up for garment decorators wishing to bearing Campeones 30, in a name
will be entered into a prize draw for grabs but the deadline for the capitalise on this year’s Rugby World and number style created by
later this month, giving them the draw is looming. The promotion Cup. Sporting iD.
6 P R I N T W E A R T O D A Y AUGUST 2007 www.mayerhousebusinessmedia.co.uk
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