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NEWS
Ayers Rock polo leaps into equestrian market
Following the successful launch of tipped polo shirt part of their
the Ayers Rock tipped polo shirt in corporate identity since we started
2002 through Ayers Rock’s sole UK in this field in late 2006. Indeed such
distributor, UK Leisurewear, sales is the success we are now looking
have catapulted and the shirt has forward to launching and promoting
gone from strength to strength. other suitable articles of clothing
into the equestrian arena over the
Its continuous year on year sales coming months.”
growth is based on breaking into
new markets and yet again 2007 has Ayers Rock creative team of
seen another significant move, this designers came up with the quirky
time into the equestrian world. but functional concept of putting a
concealed side seam zipped pocket
In a press statement, UK Fiona with sponsorship; we positively highlighted that the “concealed zip into the garment; and as a
Leisurewear stated, “To underpin this leaped at the chance!” pocket” is perfect for carrying loose consequence the Ayers Rock “polo
success we are extremely proud to change, keys or even a mobile phone with the pocket” was born! It’s
announce a sponsorship deal with The team at Hobby Sport Horse whilst riding and a “life-saver” if unique innovations like this that
Fiona Hobby, a professional 3-Day have all been supplied with the Ayers there are no other pockets available. continue to demonstrate how the
Eventer who competes at the Rock CR1043 & CR1044 men’s and Ayers Rock design team understand
highest level throughout the UK. ladies fitted, tipped polo shirts in Alec Worlock, UK Leisurewear the needs of various markets, by
Fiona and her back-up team are long their choice of colours. added, “Hobby Sport Horse is one of constantly coming up with garments
standing supporters of Ayers Rock so many equestrian based business’s that meet and exceed every
when the opportunity arose to back Explaining further, the statement that have decided to make the expectation.
Fashion to go Xpres scores a bullseye with technology
Pure branding specialist, Nilorn UK, is
on line for top success with its web
paving the way for decorators to profit
order system thanks to a new design
and order care label facility. Digital transfer specialists Xpres have
supplied some of the biggest names
Commenting, Chris Wildman, in garment decoration over the last
Brand Sales Manager, Nilorn UK, 27 years, but have now added a
“The facility is for the online World Champion to their burgeoning
specification of care labels which customer base.
also includes a preview of the care
label artwork. The care label Phil ‘The Power’ Taylor is the most
information is keyed into the system successful darts player of all time investigate the options available. team logo, there is a vast marketing
or selected from pre populated drop and currently ranked number 1 in Following a full system potential for the promotional
down lists which are then formatted. the world with a string of titles to demonstration in our showroom, Phil industry. Furthermore, with
It instantly creates artwork for his name including thirteen World signed up for our Ultragraphics personalities such as Phil, endorsing
approval which can then be printed Championships, eight World system and the Versacamm wide the Kustom Kit brand, through his
anywhere in the world. A copy of Matchplays and seven World Grand format printer and cutter”. fondness for the KK175 GameGear
the approved artwork is kept online Prix. Team shirt, which he believes is the
so that it can used for the next Commenting further, Ryan perfect shirt for darts, the Kustom
order.” Nilorn’s web auto-order Away from the darts circuit, Phil Hornbuckle told Printwear Today, Kit range is likely to appeal to all
system can be linked with customers runs Phil Taylor Promotions – a “The popularity of darts is on the levels of players.
own IT systems so that as soon as company specialising in personalised increase, and with televised matches
an order is sent to external suppliers, clothing and gifts. Marketing drawing huge audiences there is an Ryan added, “Ladies teams can also
a computer file is sent to Nilorn. The Director, Mark Robinson, ideal opportunity for garment benefit from personalised shirts and
file contains information on what commented, “Phil was looking to decorators to capitalise.” Yet it is with our range of bright colours
labels are needed and where they incorporate a digital transfer system not just the fans, but with a plethora available in our women’s Oxford
are to be delivered, right down to into his business and we were of local darts teams in pubs and shirts, ensuring decorators can profit
garment level. delighted when he called Xpres to clubs, the majority of which have a from this burgeoning market.”
4 P R I N T W E A R T O D A Y AUGUST 2007 www.mayerhousebusinessmedia.co.uk
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