PAGES 38-39 3/8/07 10:52 Page 2
TECHNOLOGY MATTERS
Seeing a demonstration of the
“We believe our new transfer paper is changing
process, which was printing a logo
onto a dark T-shirt, took literally a
the rules for dark garment decoration - it is the
matter of minutes. First, Nathan
best thing to happen in our industry”
Newbury, Technical Support
Manager, demonstrated how you box of WoW.” MagiCut, but simply offer an
print a mask on standard plain
Mainstream availability
additional method for complex or
photocopy paper. This took ten detailed designs that cannot be
seconds, once peeled off, a perfect WoW is currently only available to profile cut and weeded. It also
white image remained without the TheMagicTouch”s existing customers, performs where even traditional
need for weeding or profile cutting. however, Carl was quick to point out screen and litho printing fails.”
that by October the product would
Explaining how this actually be available to the entire Carl also added that not only
occurred, Nathan said, “The polyester promotional and garment decorating would WoW help generate colour
in the paper sticks to the ink when it industry. Commenting further he printing business within the short
is heat pressed, then when the paper said, “There are already over 100 of run market due to its durability and
is ‘pulled off’ it leaves a clear design our customers who have had a quality of finished result, but also for
removing all excess glue.” demonstration and are using the its cost efficiency. For instance, he
product.” explained that the black t-shirt (main
Next the image paper is lined up image) with the intricate pattern at
with the mask paper and placed back There are currently plans underway the front and over the shoulder of
on the press for a few more seconds. to take the product on a roadshow the garment, would cost, less than
The transfer is then peeled from the across the UK to provide £4, including the garment.
mask paper, leaving the image to be demonstrations, which all existing
Opening up the market
ready to be transferred to the customers would be invited to.
garment. And the result - to coin a Prospective customers, currently not The ability to provide quality and
phrase, ‘Wow!’ - it is perhaps no involved in transfers would need to vibrant transfers to dark garments,
wonder, therefore why this special purchase a heat press and colour creates possibilities for garment
transfer paper was called WoW. printer equating to a capital decorators to approach local bands,
Training to perfection
investment in the region of £1200, who previously may have thought
which is why TheMagicTouch is keen that having t-shirts printed with
Carl also explained that training to invite companies to have a their band names emblazoned across
was provided, free of charge, at demonstration first. them were for the major national
TheMagicTouch premises in groups who could afford long runs.
Dunstable, “We provide training on “I really do believe this is the best Yet as pointed out by Carl, it opens
all of our systems. However, for this thing to hit our business,” he added. up a whole raft of possibilities to
particular product if we are training And the enthusiasm for the product provide such a cost effective
people who are already involved in is certainly evident by everyone at solution. “I also believe it is
the transfer press industry, they will TheMagicTouch. important to nuture the smaller
become an expert within an hour - it customer,” added Carl. “Ok so they
really is that simple to use. If it is a
A complimentary
may only want a few garments or
customer that isn’t currently using
solution
even just one or two initially, but
transfers then it may take a little Asking if there was a danger that without looking after the smaller
longer, but we provide all of the decorators would stop using purchasers, who could be the major
training and technical support traditional transfer methods, Carl contracts of the future, where will
required.” was quick to reply, “No, I think it is a the business end up?”
compliment to existing processes in
New users are initially treated to a the transfer business. It has always Concluding Carl added, “The short
demonstration of the product, shown had a restriction with what could be run market is certainly increasing, as
how to actually generate the design, achieved, those barriers have now the ability to provide decorated
print it onto the WoW transfer paper been removed.” garments to a much wider market
and press onto the garment. “We base has become far more cost
also encourage them to make a Jim Nicol, Managing Director effective. And the ability to
sample for themselves whilst they added, “We believe that our new continually change designs to keep
are here too, then when we are transfer paper is changing the rules apace with current trends and styles
– WoW transfer paper can be applied
happy that they can achieve the for dark garment decoration yet it is creating a huge market for
to virtually any textile, from leather
desired results, off they go with their will not replace OBM or indeed decorators to capitalise on.”
boots, belts, nylon jackets to t-shirts
and bags.
www.mayerhousebusinessmedia.co.uk AUGUST 2007 P R I N T W E A R T O D A Y 39
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