PAGES 38-39 3/8/07 09:41 Page 1
TECHNOLOGY MATTERS
– Intricate designs, even across seams
are easily achieved with ‘WoW’
transfer paper from TheMagicTouch.
– Even applying to black t-shirts, the
application is quick and simple leaving
breathtaking results
A touch of magic
The WoW transfer paper has been taking the industry by storm, since it was unveiled it at FESPA earlier
this year. Dawn Davison-Read visits TheMagicTouch to find out exactly how the product works and
when the entire garment decorating industry can benefit from it...
Magic, defined as conjuring tricks and
“This process is the perfect product to take
illusions that make apparently
impossible things seem to happen.
transfer into the screen print market.”
Other definitions include a special,
mysterious, or even inexplicable Historically with Cad cut transfers that screen printers can use this as
quality, talent, or skill. Yet the results there is a restriction with colour, their sample. “Transfer printing is
from TheMagicTouch’s new ‘WoW’ since it is not a printer, but a cutter perfect for short runs, it is quick and
transfer paper is certainly not an and up until now, i.e. pre WoW we easy to apply, has great durability
illusion nor is it inexplicable. But had a product, OBM (Opaque and colour depth. In addition to
provide, crisp, bright hues of differing Backing Material), which was a two which, garment decorators can use
colour densities that many a screen part process where you printed a the system as a sample process,
printer would be proud of achieving. colour image onto a white backing, generating huge costs savings.”
which was then peeled off and then
In discussing how this new transfer pressed onto the garment. Processed “This new process is the perfect
paper has evolved Carl Newbury, correctly, cut and profile cut, product to take transfer into the
General Manager, TheMagicTouch providing the designs were fairly screen print market for both samples
explained, “Originally heat press basic the results were fine. With full and actually producing jobs,” added
transfers were popular and ideally durability, the transfer doesn’t crack Carl.
suited to the marketing departments or disintegrate.”
A changing perception
of corporate companies, now
however with the ability to provide Although there are some Without a doubt, the finished
small and medium size runs the restrictions in applying transfers to result from using the WoW transfer
decorating application is ideally some nylons, essentially any textile will change the perception of the
suited to garment decorators. What’s can be decorated with heat transfers. transfer imprinted market. It is no
more it has brought the ability for Carl also pointed out that transfer longer restricted to hard edges and
embroiderers to produce good applications and even more so with can be applied in any location on the
quality durable printed products. the introduction of the WoW paper, garment such as across seams.
38 P R I N T W E A R T O D A Y AUGUST 2007
www.mayerhousebusinessmedia.co.uk
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