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NEWS
New trade show set to raise industry standards
Mayer House Business Media across the UK. And, perhaps even
Limited has confirmed the launch of more importantly, will focus heavily
a new trade show designed on showcasing new and innovative
specifically for the UK garment products thereby ensuring it
supply, decoration and equipment becomes a must attend event for all
industry. Aptly named Printwear UK, garment decorators.
the event, which will be held from
17-18 February 2008, is being staged Alongside a highly targeted direct
at Cranmore Park - a venue of mail and marketing campaign,
outstanding quality in a prime Printwear UK will also run visitor
central location. promotional campaigns in a variety
other venues in the area. Free on- as well as providing exceptional of selected trade press, which the
Commenting on the launch, Nick site parking being just one of these catering facilities at realistic prices. organisers deem highly influential
Carpenter, Managing Director, Mayer features.” across this vibrant sector.
House Business Media said, “The Printwear UK will play host to
successful launch of Printwear Today Continuing he said, “The venue in exhibitors showcasing garments, Concluding, Nick said, “We
proves emphatically that the market Solihull has been chosen in decoration applications, equipment understand the importance of a
for garment decorators has been, consultation with a number of and consumables with the aim to highly visible visitor promotion
and is continuing to grow. A new companies from within the establish itself as the leading UK which is pivotal to the success of the
national show that reflects this, is promotional garment industry which event for garment decorators. Within event. Therefore we have planned a
needed at a venue that appeals to had expressed a desire for an a few weeks of marketing the event, structured marketing campaign that
both exhibitors and visitors alike. A affordable Midlands based show with over 50% is already booked and uses Printwear Today, other
venue that provides exhibitors, the benefits Printwear UK is reserved, highlighting that this trade associated industry media as well as
unrivalled value for money and gives offering.” The venue, affords easy show promises to raise industry targeted direct mail and online
visitors a much needed break from access from the M42, offers free car expectations of a dedicated event promotions.”
high costs associated with attending parking for all visitors and exhibitors for the promotional garment sector Full details can be found on page 18.
On the cover
SHM completes embroidery equipment auction
SHM Smith Hodgkinson, the UK’s industrial applications, clubs, The intellectual property rights,
leading auctioneer, appraiser and associations and schools. The firm contracts and customer data were
valuer of business assets has just went into liquidation in March this sold by SHM, on behalf of the
concluded the sale of the intellectual year. Items for sale included seven administrators, before the auction
property and machinery assets from different types of ZSK embroidery began. Richard Mascall, director at
Bryant and Tucker Limited, for a machines and other ancillary SHM Smith Hodgkinson,
substantial sum. equipment. The auction, conducted Birmingham, commented, “We were
exclusively online, generated interest really pleased with level of interest
Bryant and Tucker, based in from bidders all over Europe but for what was quite a unique auction.
Warwick, has over 100 years predominantly the UK. The ZSK It is quite rare to find this sort of
experience of applying badges and embroidery machines raised premium embroidery equipment for
logos to a full range of apparel for approximately £8,000 each. sale in the UK marketplace.”
Russell Collection offers a
true corporate shirt solution
– stylish, confident and
inspiring.
BTC expands into Southern Ireland
Emma Underwood is
The introduction of two new
no mug!
shirt fabrics – Classic Gingham
This month saw a new employee for BTC Activewear, Trevor Stunt.
and Prince of Wales checks –
Commenting on the appointment, Glenn Hyams, Joint Managing Director, Emma Underwood from Galileo
and an extended size range in
our women’s shirts, the 2007
said, “To ensure we maintain our high level of customer service, we have Clothing in Wiltshire, was the lucky
range offers you and your
appointed a new field sales representative who will be covering Southern winner of the Mug Machine, clamps,
customers even greater choice
Ireland. Trevor is familiar with our industry and I am certain he will prove a dye sublimation paper, heat proof
at the same high quality you
have come to expect the
great asset to the company.” tape and blank mugs from the ‘Win
Russell Europe family of
a Mug Machine’ competition in the
brands.
The appointment of Trevor coincides with BTC Activewear’s decision to May issue of Printwear Today,
www.russellcollection.co.uk
develop its growing Southern Ireland customer base. courtesy of Subli Nation.
2 P R I N T W E A R T O D A Y AUGUST 2007 www.mayerhousebusinessmedia.co.uk
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