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FLEECE
– Full zip fleece from Fruit of the Loom
– Kids outdoor fleece available in ages
3-4 through to 14-15 from Fruit of the
Loom.
Fleece is the word...
warm, comfortable and popular
Fleece has continued to remain a popular choice of fabric for the promotional wear industry.
Discussing the styles and garment construction with a number of brands we take a closer look
at what the future holds...
Fleece is undoubtedly a popular it is also growing, particularly the difference.”
choice across virtually every sector of more technical end of the market
the market, from promotional wear, with breathable fabrics. Kevin Farmer, When looking at the entire
work wear, school wear, sports KustomKit agrees, stating, “Because it garment industry, Alison Woodvine,
clothing and so on. Yet trying to is such a hardwearing fabric it is Fruit of the Loom had a slightly
ascertain exactly what percentage of probably responsible for the‘biggest different opinion, “Although we don’t
the market used fleece proved quite ‘chunk’ of the market.” have data to show exactly what
difficult. On average, it would percentage of the decorating market
probably be a fair assumption, Yet is the demand for fleece still is using fleece, it is accurate to say
however, to state that roughly 35% growing? Or has the market reached that the market for fleece is small
of garments sold are fleece. What is saturation? compared with high volume apparel
well known and documented, styles such as T-shirts, and is likely to
however, is that fleece gained in Discussing this point with David remain so. Nevertheless, fleece has
significance and market share some Sanders-Smith, Result, he said, grown in importance and sales
7-10 years ago when it started to “Roughly for every jacket sold, 40% volumes have increased markedly
replace knitwear and it is will be fleece. It is a very durable over the past five years. It would be
undoubtedly here to stay. fabric for garment construction and unusual for a garment decorator not
even if the market has plateaued, to offer fleece styles as part of their
David Sanders, Stormtech, believes 40% still equates to huge volumes. I product portfolio these days.”
that not only does fleece relate to do believe that the introduction of
Decorating properties
approximately 30% of his sales, but Softshell, however has made a
In accepting that fleece is a popular
choice,
– FR70 ladies half zip stretch micro “For every jacket sold, 40% will be fleece,
although it can cause
fleece from Front Row
problems for screen and transfer
– KK904 Women’s Grizzly full zip
equating to huge volumes”
printing with the pile being crushed,
antarctec fleece from KustomKit
nevertheless, it remains a fabric that
30 P R I N T W E A R T O D A Y AUGUST 2007
www.mayerhousebusinessmedia.co.uk
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