pages 28-29 3/8/07 12:53 Page 1
DISTRIBUTOR INTERVIEW
Personable,
– Glenn Hyams, Joint Managing
Director, BTC Activewear
professional, reliable
BTC go that extra mile
With 25 brands of which many are exclusive, Dawn Davison-Read meets up with Glenn Hyams, Joint Managing
Director of BTC Activewear to find out why the service they offer garment decorators goes beyond the
conventional...
Established in 1989 BTC Activewear
was originally formed to provide
“Maintaining sales offices and field sales
Fruit of the Loom with European representatives across the country, ensures we
distribution. Explaining Glenn Hyams
maintain closer contact with our customers”
said, “My Uncle was the Executive
Vice President of Fruit of the Loom,
and to coincide with Fruit’s decision service is certainly apparent when with Southern Ireland. Employing a
to begin a manufacturing operation talking to Glenn. Customer representative to cover this area
in Ireland, he encouraged me to relationships are also integral to the underlines the company’s
become a European Distributor.” success of BTC, and maintaining four commitment to its growing
sales offices across the country is an customer base. What’s more, Glenn,
“Initially, we only supplied Fruit element of how this is achieved. who certainly exudes commitment
garments, and rapidly became their Glenn said, “I believe it is unique to to his business also visits customers
largest account in Europe.” Today, us to have four sales offices. We himself. “We all work together as a
BTC has expanded its portfolio, strongly believe in the personal team, with the aim of ensuring we
however the company remains one approach and our customer service offer an unrivalled service to garment
of Fruit’s largest accounts. teams in each office, build and decorators. In addition to which,” he
maintain close relationships with all added, “I enjoy going out and
During the mid ‘90s, BTC began of our customers.” meeting people, you can’t beat the
distributing other brands, such as personal approach.”
Gildan, Jerzees and JH Jacks. Today To ensure customer service is
the company boasts a range of 25 maintained to a high standard, BTC
Availability and reliability
brands many of which are exclusive. also has five field representatives and Acknowledging that being able to
Commenting Glenn said, “We are this month (August) has added a deliver orders when and where
very happy with our current portfolio further representative through the required in today’s “I need it
and are not looking to duplicate appointment of Trevor Stunt. “Trevor yesterday” climate, BTC centralised
stock. The brands we select are will be looking after Southern Ireland its distribution centre. Currently the
determined by the quality, range and initially,” added Glenn. “I am certain main warehouse holds stock in over
availability, since in the distribution he will prove a great asset to the 90,000 sq.ft of space, however the
business it is essential we meet the company as he is a well known company is currently looking to
exacting standards and demands by character from our industry.” expand upon this. Discussing the
our customers.” importance of meeting tight delivery
Prior to the appointment BTC had schedules, Glenn explained that the
Maintaining a high standard of relied on only telephone contact company offered a 24/48 hour
28 P R I N T W E A R T O D A Y AUGUST 2007
www.mayerhousebusinessmedia.co.uk
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