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RUGBY WORLD CUP
– The TR21 Rugby shirt from Tour
“With such a wide array of garments and
Collection constructed with 100%
ringspun cotton is available in a wide
promotional merchandise suited to Rugby,
range of styles with colours to suit all
teams
there is no excuse not to have a profitable
World Cup!””
GameGear’s KK995 training top is agrees Alec, “We have a huge range
also ideally suited to decorating for of products suitable for branding and
clubs and supporters, as is positioning within the sports, rugby
KustomKit’s KK910 Grizzly Antartec and supporters market.” along with a plethora of marketing
Reversible fleece with Stormshield material all geared up to help
waterproof lining. “For instance,” he added, “Already generate sales,” added Nicci.
very popular with supporter’s shops
Headwear is another obvious and clubs are the Metro Bears And making the most out of the
choice to help supporters cheer their (pictured above). UKL’s collection of marketing potential of the Rugby
national team, Alec suggests that competitively priced cuddly toys. The World Cup is where garment
Beechfield caps make the ideal majority of the range has garments decorators can really maximise on
supporters products. Commenting he including t-shirts and sweaters that profits. For instance contacting local
said, “The brand has made its name can be decorated and the bears range bars, restaurants as well as breweries
providing headwear specifically for in size from the 10cm keychain each of which are all likely to gain
the imprint industry and the caps through to the 16” Friendly Bear.” from offering customers ‘team’
come in up to 19 different colours merchandise.
allowing you to create a product for The Tour Collection from Lea
most of the competing nations.” Sportswear also offers great Glenn also suggests that local clubs
opportunities with each of the Rugby and schools are another area, that are
You’re also never to young to shirts available in team colours and is likely to be interested in obtaining
support your nations team and as currently benefiting from a major personalised shirts and other items to
pointed out by Alec UKL’s exclusive promotional campaign. Commenting, support the Rugby World Cup.
babywear range, Baby Basics, is set to Nicci said, “The Tour Collection is the
do great business in the run up to the definitive range of flag-inspired To help with marketing events
games. “These baby soft garments are corporate, promotional and souvenir within bars, clubs and even stores,
suitable for most types of wear. From tees to teddies, bags to suggesting window displays using
embellishment and look their best badges, the Tour Collection has grown decorated garments and merchandise
decorated with ‘I’m a Rugby Rascal’ this year, with something for are another extremely profitable area,
style slogans emblazoned on them everyone in our huge range of which could result in further orders
and displayed in supporters shops. garments and accessories.” for personalised apparel and gifts. All
Marketing opportunities
in all there is no excuse not to have a
“We are supplying Tour Collection profitable World Cup - and lets hope
Rugby merchandise should not be sample packs and Rugby World Cup our nations teams have a successful
confined to Rugby shirts alone, designed bags containing a sample one too!
26 P R I N T W E A R T O D A Y AUGUST 2007
www.mayerhousebusinessmedia.co.uk
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