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RUGBY WORLD CUP
– The new Kooga collection from BTC
Activewear including replica jerseys,
fleeces and jackets provides the
complete rugby package.
Tackling a profitable event
Next month sees the start of The Rugby World Cup, and with it comes numerous opportunities for garment decorators to
capitalise. To help with ideas, in this special feature, we take a closer look at a selection of products destined to score with
your current and potential client base...
September and October will see front Row brand, we are currently “As we enter the run up to the World
nations from the Northern and running an exciting World Cup Cup, the Kooga collection offers the
Southern hemispheres battling for promotion with each of our four garment decoration industry a
Rugby supremacy on European soil distributors, Pencarrie, Prestige, market leading brand that fulfils the
for the first time in eight years. The Ralawise and UK Leisurewear, during needs of the modern rugby player
Rugby World Cup 2007, is destined the run up to the games,” added and supporter, from training and
to be a truly international celebration Nicci. match-play clothing to rugby lifestyle
of sporting pride. And with it comes sportswear, including replica rugby
a huge potential for the entire “Every customer who purchases jerseys, fleeces and jackets.”
garment decorating and promotional Front Row garments during August
industry to capitalise. will automatically be entered into a “ And, since Kooga sponsors a
draw (to be held at the end of this number of international teams as
Alec Worlock, UK Leisurewear month) providing an opportunity to well as many of Europe’s top clubs,
reminds us all that the first point of win a pair of tickets to the Rugby their emphasis remains on design
call is the Rugby Shirt, “The first World Cup. The tickets include excellent, performance, durability and
name that springs to mind is Front accommodation and there are four innovation. All of the garments
Row, with over a dozen different pairs available, for games such as within the collection are tastefully
styles of Rugby shirt available in England V South Africa, Wales V branded with the Kooga logo, leaving
men’s, women’s and children's Australia. One pair of tickets is also adequate space for additional
covering more than 11 basic colours.” to the opening ceremony.” decoration on the left breast on
jackets and tops and the thigh area
Nicci Persey, Lea Sportswear Wearing high profile brands such as on trouser garments.” Glenn also
agrees, “As a major player in the Kooga is also likely to be popular. And pointed out that the Rugby shirts are
promotional and corporate clothing Kooga’s new range of technically available in all home team colours.
industry Front Row is dedicated to based performance led rugby
innovation in fabrics, styles and clothing is available through BTC A further brand, recommended by
passionate in its pursuit of quality.” Activewear. Alec is Jerzees. Explaining he said,
“The Jerzees rugby shirts are offered
– UKL believes there is no excuse not
to have a profitable world cup.
“In highlighting the strength of the Commenting, Glenn Hyams said, in over 15 different shades.”
24 P R I N T W E A R T O D A Y AUGUST 2007
www.mayerhousebusinessmedia.co.uk
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