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OUTDOOR WEAR
– The R104 artic peninsula technical
jacket from Result
– Below the Neutron softshell XPT
from Regatta
Fitter, healthier and fashionable
As a growing number of us spend an increasing amount of time outdoors, encouraged to have a more active lifestyle the outdoor
promotional market is set to make a healthy return. Here we take a quick look at a selection of products on offer and identify areas that
decorators can profit from...
The rise in popularity of outdoor climbing. It thus follows that Softshell garments made from
pursuits and the growing number of garment decorators who contact waterproof warm backed woven
weekend warriors who are local walking clubs, outdoor pursuit Softshell XPT fabric.
participating in adventure breaks is centres etc are likely to pick up some
certain to lead to a growth in the very healthy orders for personalising Yet it isn’t just the high
demand for more technical garments technical garments.” performance and technical end of
and accessories from the the market that is set to benefit, as
promotional market. The brands are certainly responding we see a growing demand for
to the demands of the users with fashionable garments too, such as
Companies are also clocking onto quality performance ranges, at the Ladies quilted vest from Daiber’s
the fact that sending employees promowear prices. For instance, James and Nicholson collection.
away on outdoor pursuit ‘breaks’ Result’s technical range of Functional at the same time, the vest
generates a fitter and healthier performance jackets, available for is equipped with wind and water-
workforce, not to mention the team both men and women are at the proof PU coating.
building elements. In addition to cutting edge of technology and
which, with Government initiatives provide the perfect combination of
Staying a head
to get us all, women and kids style and performance. In addition Alongside outerwear garments
included, up and out of the armchair Result’s Softshell range, provide the such as jackets, fleeces, gillets and so
and into the great outdoors ultimate in breathability and on, garment decorators should also
members of walking clubs and wickability with the style that is akin consider offering headwear alongside
outdoor pursuit centres are growing. to the likes of retail brands such as co-ordinating scarves and gloves. As
TNF, Columbia and Berghaus. What’s advised by Beechfield, all can be
All of this leads to a growing more, the entire Result range have mixed and matched to provide clubs
market for garment decorators and excellent decorating properties. and groups with a complete offering.
promotional merchandisers. As
pointed out by David Sanders-Smith, Regatta also has a great offering for Commenting Catherine Hardy,
Result, “More and more of us are garment decorators and with new Beechfield said, “We have seen a
– Beechfield offer an array of
spending a greater amount of our editions to its Softshell offering for growing demand for more technical
headwear and accessories
leisure time outdoors, whether it is 2008 such as the Neon and the fabrics, hence the introduction of our
– B34 army cap
– B244 Suprafleece summit hat
simply walking or taking to the hills Neutron Softshell XPT, the latter waterproof mountain cap and
– B290 Suprafleece Geneva Scarf
and being more active with a spot of being the next generation of suprafleece range of ski-hats, gloves
– B295 Suprafleece Thinsulate gloves
20 P R I N T W E A R T O D A Y AUGUST 2007
www.mayerhousebusinessmedia.co.uk
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