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JACKETS
– BTC Activewear offers high
performance jackets from a range of
Emma believes that sales for next
“Russell Europe is launching a collection of
brands (BX1 - Stormtech bonded shell) year are going to be even greater.
– The Regatta Hudson, a casual option
“We believe that Jerzees Colours
Soft shell jackets at the end of August - and
for any promowear requirement
– Stormtech’s newwest jacket, the T-
offers the most all-inclusive range on with such an exciting colour palette, it is a
1W, (ladies) Triton H2xtreme shell the market,” added Emma. “With
product you wont want to miss!”
– The Stance is a waterproof shell
male and female jackets (140m and
jacket from Regatta
140F) and gilets (141M & 141F) in
an exciting colour palette, this is a also an important element, in fact, introduce three new jackets in 2008
product you won’t want to miss!” with high performance jackets it is all designed for sportswear, but are
probably even more so. Decorators equally applicable to the corporate
BTC Activewear has also launched a that are able to show the quality, wear market, as pointed out by
collection of bonded shell jackets, design and style of a jacket from Kevin, “They are jackets that users
and for the first time ever is now samples are likely to increase order like to be seen in.” The new
offering the complete Stormtech levels. It is with this thought in mind, collection will be at different price
European collection of technically that Result introduced a Sample points from £8.95-£17.95.
advanced outerwear. pack, which contains one of each of
An expanding choice
the 16 new 2007 jackets. Other brands, such as Teamwear
have been expanding their jacket
Although there is already an array Commenting David (Sanders- ranges. Commenting Teamwear said,
of jackets available to garment Smith) said, “The R600 sample pack, “Being an established supplier of its
decorators, as the market continues priced at £195 is an excellent own unique design of clothing, the
to evolve, so too does the choice of opportunity for garment decorators elite style we fashioned for our shirts
collections. And the use of high to provide customers with samples.” has also been adopted for the
performance fabrics is certainly Priced individually the contents Teamwear jackets. For example, the
increasing in popularity. Henbury for would be over £395 and in addition The Stowe (TT601) is a performance
instance, has added sleeveless micro to the garments, the pack also jacket, that is waterproof and
fleece jackets to its range for 2007. includes five full range Result windproof. In order to keep up to
“For a modern, lighter-weight catalogues, which not only covers the date with fashion, we have been
alternative the Skinnifit for Men entire range, but also provides looking into adapting and possibly
(SFM25) Essential jacket, which has a suggestions and suitability for modifying the Stowe to create a new
100% nylon outer with a 600mm PU decorating properties and jacket in the near future.”
water repellent acrylic coating and a recommendations for framing etc.
100% cotton lining is likely to prove This is to ensure that garment Discussing design, Teamwear
particularly popular,” suggests decorators can produce quality believes that too many jackets
Jennifer. designs each and every time. available to the embroiderers and
printers claim to have embroidery
Stormtech is currently finalising a The sample packs are available access, when in reality, the access is
limited edition range to be from all Result distributors (IS either too small, in the wrong
introduced in January and as pointed Enterprises, PenCarie, Prestige Leisure, position or generally unworkable.
out by David (Sanders), “We Ralawise, and UK Leisurewear). Having roots firmly set in the
introduce in the region of half a
dozen new jackets every year, and Continuing with the technical
next year will be no exception.” trend, Result will also be launching a
new collection of jackets in 2008
He was quick to point out, priced between £13-17.
however, that the cornerstone of the
Stormtech range ‘stays’, commenting Kevin Farmer, KustomKit, suggests
he said, “It is very important that that as far as the evolution of jackets
certain styles and designs are go, it will be affected by price points.
available on an ongoing basis for the “There are a lot of jackets coming
corporate wear industry. No-one into the market and although we are
wants to invest in a particular style more focussed on sportswear with
to find when replacements or our GameGear jackets, we are
additions to orders are required that certainly seeing a growing demand
the style is no longer available.” from the corporate wear sector.”
As with any garment, sampling is GameGear currently has plans to
14 P R I N T W E A R T O D A Y AUGUST 2007 www.mayerhousebusinessmedia.co.uk
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