PAGES 12,13,14,15 4/8/07 13:08 Page 2
– HM11 Children’s Raglan Jacket from
Humbugz
– Below the restyled hoodie jacket from
Beezer
G ' )
at a realistic price point has got to be Commenting further, she added,
a win win situation for garment “Market leader, Result, is offering
decorators. decorators the opportunity to win a
A soft approach
spa day for two when purchasing any
jacket from the Result La Femme
The introduction of Soft shell has range from us during September. This
certainly made a huge impact on the collection comprises sleek and stylish
market, with the fabric being at the products in feminine colours and
cutting edge of jacket technology, contemporary styles designed to be
G & ' %
delivering excellent breathability worn for leisure, sport and corporate
combined with water resistance and activities.” Prestige is also offering the
wind protection. Result R124 Soft Shell work
jacket+3M piping and the new Jerzees
At the forefront of this was Result, 140F ladies soft shell jacket.
David (Sanders Smith) added, “Soft
shell is the latest line up of must-have Result has undoubtedly paved the
performance jackets. The fabric is way for Soft shell in the market, and
lightweight that stretches to further demand for performance fabrics of
enhance performance and comfort this ilk are continually increasing
levels, required for today’s ever within the promotional wear industry.
demanding outdoor lifestyle. In This demand is being responded to
addition, Soft shell offers high levels of with the introduction of Soft shell
warmth and has to be the first choice across many other brands.
outer layer, when worn in dry and cold
weather conditions and the perfect Russell Europe is currently planning
mid-layer when worn with a to launch a Soft Shell campaign at the
waterproof outer garment.” end of this month. Commenting
Emma said, “Soft shell is the latest
Jennifer Woodcock, Prestige, agrees, innovation in outdoor clothing, it
“Soft shell fabric is a must-have this protects from the elements, its
autumn. It brings a new, funky style comfortable and it looks amazing.”
and feel to the range of jackets and
gilets on offer.” Discussing the growth in the market, E Z c 8 V g g ^ Z / % - % % ' * ' ' ) -
“Result has undoubtedly paved the way for
G V a V l ^ h Z A i Y / % - % % ' & ' & - %
Soft shell in the market, and demand for
> # H # : c i Z g e g ^ h Z h > c i a # A i Y / % - % % ( ' - ( - + -
performance fabrics of this level are
E g Z h i ^ \ Z A Z ^ h j g Z J @ / % - % % + * ' & ' ( )
continually increasing”
J @ A Z ^ h j g Z l Z V g / % - % % ' ' % . * *
G V a V l ^ h Z > g Z a V c Y A i Y # / % % ( * ( & ) * ) ' * * .
l l l # g Z h j a i X a d i ] ^ c \ # X d b
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