page 10 2/8/07 10:57 Page 1
SERVICE AWARD
Andy Needham wins Printwear Today’s
Customer service
Customer Service Personality of the
Month Award for August 2007
personality of the
month
Creative and high quality work is not the only element of success for any business but acknowledging the
importance of customer service and actually acting upon it. In recognition of this, Printwear Today is pleased to
confirm that Andy Needham from The Motifs Co. Ltd has been selected as the Customer Service Personality of
the Month, August 2007...
Andy Needham is no stranger to the promotional demanded by the industry and designed to the and place the importance of our customer’s
and decorated garment industry, beginning his specification that suits the application in mind. satisfaction high on our agenda is why we are
career as an apprentice in 1989 at David Sharp “This is very important to ensure that the design able to remain in business when so much is now
Limited. works. We also test each design before sending farmed out to the Far East.” Yet he remains very
them out to customers to ensure that there are modest about his achievements, and albeit
Discussing how his vocation resulted in the no problems, and as mentioned earlier, above all delighted to have been nominated was somewhat
formation of his own embroidery digitising else functions on the machines correctly.” surprised.
company he said. “I was at art college when I saw
A family concern
the apprenticeship position advertised at David Andy and his wife recently located to rural
Sharp Ltd, and decided to apply. In those days, When speaking to Andy’s customers, it also Lincolnshire to enjoy life and the relaxed lifestyle
designs were created with pen and paper, appears that nothing is too much trouble for him. that rural living affords. What’s more as with any
however learning the traditional methods has He works tirelessly creating designs to order that artist, living in peaceful and beautiful
made the transition to digital far easier.” ensure his customers’ clientele are happy with the surroundings certainly helps with inspiration.
end result. “We are a family orientated business,” Discussing how he sees his future evolving Andy is
Andy worked his way through the ranks, added Andy, “My wife (Dani) and I work closely quite matter of fact, “Well we plan to continue
culminating in becoming the Managing Director together to try and ensure we keep all of our working as we have done over the last few years,
of David Sharp back in 2000. “Four years later I customers happy. We have tackled all sorts of our customers are very important to us and we
decided to launch my own business,” he said. “We unusual decoration techniques from large designs don’t want to take the ‘boom and bust’ approach,
deal with companies from small embroiderers for yachts, to producing design concepts for maintaining a steady growth rate is beneficial to
with domestic machines to commission headboards in hotels.” us as a business and perhaps more importantly to
embroiders.” our customers. No matter what size of business
Andy has also reproduced a woven textile as a they are, we treat all of our customers the same,
Acknowledging the importance of
customer service
design, and created applications suitable for ensuring we provide a high quality service, so that
embellishing leather items. “The trick to this,” he hopefully they will continue to be our clients for
When talking to Andy about his award it comes said, “Is understanding the different variations of many more years to come.”
as no surprise that he was nominated by some of design. I guess we do pride ourselves on
his customers, since customer service plays an understanding how to, and of course actually
integral role to his business. Commenting he said, creating designs, no matter how intricate and
If any of your suppliers excel in his or
her approach to customer service and
“We started quite small and the level of quality detailed.”
you believe they should be recognised
and service we provide our customers is
through our monthly award, email the
paramount to the success of our business, Andy also believes that his success is due to
editor, Dawn Davison-Read on
hopefully that is one of the reasons they stay using old and traditional techniques married onto
dawnread@journalist8.fsnet.co.uk with
with us.” state of the art equipment. “Producing designs
your nomination stating his or her
using traditional methods, but with 21st century name, the company they work for, a
Andy also pointed out that each design they technology is certainly rewarding. And the fact contact number and the reason why
create is prepared to the exacting standards that we remain UK based, test all of our designs
you believe they should win.
10 P R I N T W E A R T O D A Y AUGUST 2007 www.mayerhousebusinessmedia.co.uk
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48