3D
Headcases
3D development makes its best impression at ITV
ITV is the biggest commercial The Royal Television Society award-
television network in the UK, broad-
winning Headcases, first launched in
casting some of the most popular
2008, is a satirical current affairs sketch
and well-known programmes. It
show, made entirely using CGI. ITV has
been developing and preparing a 3D
has worked on a stereoscopic 3D
version of the show to be offered for
version of a CGI comedy programme,
global distribution to future 3D channels.
Headcases, to raise awareness
and help prepare ITV’s 3D content
“I collaborate and engage with teams
at the annual ITV News Group meeting
production capability using JVC’s
across ITV plc regarding 3D proposition
in Warwick. "Displaying 3D content
GD-463D10 3D LCD monitor to edit
development, technical standardisation,
content and brand engagement,” Colin
through auto-stereo monitors provided
and showcase the results. Colin
explains. “ITV started its awareness
a compromised 3D experience, so we
Smith, Technical Analyst in ITV
of 3DTV back in December 2007 with
wanted to show one specific scene of
Interactive, gave an insight into
an internal exhibition called Future of
Headcases with significant depth with
the project, his work with 3D and Entertainment. At this, I curated the 2012
the closing sequence using negative
why ITV chose JVC’s GD-463D10. experience, where we showed full-colour
parallax to add impact to the comic
3D content, explaining that developments
nature of the content. The high picture
were moving at speed and that this type
quality of the JVC display helped show
of experience would be common in 2012.
the content in the manner consistent
The reaction was very positive, so we
with first generation 3DTV displays.
commenced a series of workshops and
“ ‘seeing is believing’
demonstrations spanning all parts of ITV.
Now, we have a number of 3D projects
is a very true comment”
at various stages and a strong archive of
content suitable for 2D to 3D conversion.
“Seeing the JVC 3D monitor with good
The original Thunderbirds is one such
content quickly convinces people that the
example, where we have performed
3DTV proposition is viable with glasses
one minute of 2D to 3D conversion.”
and that ‘seeing is believing’ is a very
true comment. Whilst 3DTV standards
The introduction of 3D monitors and 3DTV have not been made yet, there is a strong
are a fantastic innovation in audiovisual value to demonstrate to people what
presentation, with major broadcasters such the experience will be like. To be able
as ITV, BBC and Sky at the forefront of to show brands 3DTV, it is important to
the movement. As with all new technology, show them first hand. We have driven
it is important that the 3D monitors can the JVC display in a number of modes;
be showcased in order to gain a true side-by-side as well as line-by-line. We
appreciation for the software. Colin has worked with TDVision to drive the display
shown Headcases at events including from a MPEG transport stream with
Royal Television Society, BAFTA and 2D+delta; the TDVision player would
then drive the JVC 3D monitor natively.
“JVC’s GD-463D10 offered an
uncompromised 2D viewing experience,
which I thought was brilliant for a primarily
3D monitor,” Colin concludes. “The
brightness of the screen was perfect
for viewing images in different lighting
conditions and its sleek design enabled
us to attract audiences at the various
events we attended. Recall of display
mode during standby was a very useful
feature during production. The monitor’s
multiple inputs allowed us to switch
between various sources, which made for
an overall more streamlined experience.
I would recommend JVC’s GD-463D10
to anyone interested in 3D production.”
n
7
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20