DIGITAL SIGNAGE
European Broadcasting Union
The European Broadcasting EBU chose TV-TOOLS, together with
Union is the largest association
the large format GM-F LCD professional
of national broadcasters in the
monitors, as this formed one complete
world, with 75 active members,
full HD digital signage solution,
from 56 countries in and around
compatible with 1080p video files.
Europe, and 43 associate members
The purchase included six of the large 52"
around the world. It has recently
GM-F520S monitors, one 42" GM-F420S
chosen the TV-TOOLS digital monitor, and one large 65" GD-F65L1
signage system for displaying room display. With so many EBU members, they
booking information, and to play
needed a flexible room booking system, so
EBU partner television and EBU/
bought 1 Designer and 8 Player TV-TOOLS
Eurovision corporate videos.
licences to run this using their network.
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Stücki, Basel
Shopping centre installs 80 displays with TV-TOOLS
Nowadays, people expect shops to The shopping experience begins as soon as directly controllable, administered centrally
be more than just places where they
you approach the Stücki towers. They are and supplied with a wide variety of media,
make purchases; they want to feel
covered with 15-metre high LED displays including text, images, video, internet and
good, to have exciting experiences
that change their appearance with patterns, TV content, all transmitted in real time.
and to be given direction. To meet
text messages or images, depending on
the needs of the shopping centre and its
Digital signage software TV-TOOLS is
those expectations in the Stücki
shops. In every part of the centre, visitors
perfect for such an application, allowing
Shopping Mall, the Basel-based
can obtain orientation assistance and
content to be played on several monitors,
media company, iart interactive
information via digital signage, powered by
supporting various file formats and
ag, contributed the multimedia
TV-TOOLS software running eighty large
offers flexible data input via user-friendly
narrative staging to complete the
format 42" GM-F420S LCD monitors.
templates. “When we were developing
architectonic and communication
the columns, we were greatly assisted by
concept and choose TV-TOOLS
“We decided to provide content on both
the high degree of flexibility shown by the
sides of ‘columns’ and along the pathways
systems for the digital signage.
developers of TV-TOOLS,” said Valentin.
in a way that information would always
“The constructive cooperation between
be within visitors’ field of view,” explains
us resulted in the software being easily
Valentin Spiess, iart interactive’s founder
tailored to the desired application.”
and CEO. The media planners considered
the best technical solution for the columns
“It was important to select
to be high definition monitors placed one
robust, upgradable components
above the other, however they had to be
– TV-TOOLS was perfect for this”
When evaluating monitors, the selected
TV-TOOLS software determined the choice
of eighty 42" GM-F420S LCD displays.
They are full HD, can be mounted in portrait
mode, playable with several layers and can
be used 24 hours a day, 7 days a week.
Valentin Spiess is pleased with the choice
of components; “The media solutions we
create need to have high quality design and
technical characteristics that are geared to
the long term. It was therefore important
to select robust, upgradable components
for the columns – TV-TOOLS and the
GM-F screens were perfect for this. Users
enjoy the system’s flexibility and it always
remains up to date.”
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