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International Investment | 19
Daniel Boit
Peter Niven, 54, is Chief Executive of
Guernsey Finance LBG, the international
promotional agency for Guernsey’s finance
Having spent 30 years with the Lloyds TSB
Group, Peter retired from the position of
Chief Executive of the Bank’s Offshore oper-
ations in June 2004 and embarked upon a
second career, still in the industry, but in
developing and promoting Guernsey as a
leading international finance centre.
Trott to see at first hand what makes the Island to list on the London Stock Exchange and Although his field of expertise was initially
a leading international finance centre. The therefore raise capital for investing (for exam- in the UK, Peter has spent the last 14 years
Vice-Mayor visited Guernsey in November ple, in infrastructure projects) in China. offshore in Guernsey, Jersey and the Isle of
with a delegation that included Zhang Yujun, In 2008 we developed a strong relationship Man together with running offices in Dubai,
President of the Shanghai Stock Exchange, as with the Shanghai Venture Capital Association the US, Spain and the Far East, maintaining a
well as local government officials. (SVCA) and we are aiming to advance this fur- diverse business covering retail banking,
Their itinerary included a presentation on ther so that we can present to their member- funds and fiduciary services. The nature of
the Channel Islands Stock Exchange (CISX) ship during 2009. During the first half of this Lloyds’ international business has also taken
and meetings with the Chief Minister and year we have marketing trips to both Shanghai him across the world on many occasions and
other senior politicians and officials; Peter and Beijing and in the second half we will be he is therefore very familiar with internation-
Neville, Director General of the Guernsey visiting Shanghai again and also Hong Kong, al marketing and the need to build a strong
Financial Services Commission (GFSC); and the latter where we will be exhibiting at presence in chosen markets. Originally from
leading industry practitioners. SuperReturn Asia. Manchester and with a degree in Chemistry
The Vice-Mayor’s comment that Shanghai During the last year we have made great (neither of which have been particularly
would be using Guernsey as a model for the strides in raising our profile in China but we helpful to him in financial services!), Peter –
development of its finance industry is a major are not resting on our laurels. In 2009 we will a Fellow of the Institute of Bankers and a
endorsement of Guernsey as a leading interna- be pushing on with promoting our brand and Chartered Director – still maintains his expe-
tional finance centre. It was also encouraging to specifically Guernsey investment funds so that rience on the front line as a director of a
hear him speak of how working together can be we can secure flows of business from China’s number of Guernsey based investment funds
mutually beneficial for both centres. major financial centres, maybe not immediately and captive insurance companies, including
but in the not too distant future. Chairman of F&C Commercial Property
The future Trust a FTSE 350 company.
In 2009 we will be following up our progress in Guernsey Finance As an antidote to all this Peter has four
the fiduciary sphere while also specifically pro- Address: PO Box 655, North Plantation, St daughters who keep him on his toes. He and
moting Guernsey investment funds in China. Peter Port, Guernsey, GY1 3PN his wife Anne, who is Head of Economics at
In particular, we will be highlighting the poten- Phone: +44 (0) 1481 720071 the Ladies’ College in Guernsey, like to travel
tial advantages – for both non-Chinese but par- Fax: +44 (0) 1481 720091 when not at work, and take every opportuni-
ticularly Chinese promoters and sponsors – of Email: ty to indulge their enjoyment of the theatre
using Guernsey incorporated funds as a route Web: and opera in particular. April 2009 Investment International
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