m
arketing yourself:
getting it right
Marketing is a huge part of selling a
product successfully and the same goes
for selling yourself. Landing a job is about
convincing an employer of the value
of your skills and qualities. To do this
you need a strategic and personalised
marketing plan that throws the spotlight
on your employability. In effect, you
have to develop a walking, talking
advertisement of yourself – one that says
‘you need me!”’
Good habits, 24/7
If you are in your pre-final year of studies at
undergraduate or postgraduate level, you can
generate opportunities through actively and
positively affecting others in your day-to-day life.
Making a good first impression with everyone you
meet is a good habit to get into, so start today.
It is important to make sure the
First impressions
greeting on your mobile phone
How long does it take for you to form an opinion
and landline sounds friendly and
of someone you meet? First impressions can have professional.
an instant and lasting impact.
Remember that others can quickly form
judgements about you based on first impressions.
Get your writing style right
Having the ability to make eye contact and to
Your first point of contact with an employer will
shake hands firmly, speak clearly and dress in
usually be through a job application. Your résumé,
professional business attire, will score big points
cover letter and statements addressing selection
right from day one.
criteria will be your primary self-marketing
Whether the form of contact is by phone, email,
documents, so make sure they market your skills
letter, face-to-face or teleconference, you have to
appropriately.
be sure you are sending out the right signals with Job applications reflect how you communicate,
people you meet. how you regard the employer and your level
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