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ó Remove the risk of taking in used golf clubs
ó Increase stock-turn
ó Improve cashfl ow

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BGIA CORNER Beauty and the Legend
On the web
THE BGIA has launched a new website and
can now communicate with its members
much more easily.
There is a ‘members only’ area on the site where copies
of association minutes and other information not for general
consumption is kept. Within this section members can also
update their contact details and company information.
The BGIA AGM and annual dinner will take place at Woburn CONTESTANTS IN the recent Justin Rose and Luke Donald
Golf & Country Club on Monday 6 April with the charity golf Miss World competition took are two of the 18 golfers to
tournament, which last year raised more than £20,000 for the on golf’s longest par-three have designed a hole on the
Golf Foundation, taking place the following day. at the Legend Golf & Safari stunning new course – along
UK Trade & Investment have announced new funding rules Resort in South Africa. The tee, with the likes of Padraig
affecting companies that take part in more overseas trade on top of Hanglip Mountain Harrington, Vijay Singh,
fairs. From 1 April, the current ‘three grants’ limit per company more than 1,200 feet above Trevor Immelman, Retief
will be increased to six grants, provided the company takes a green shaped like Africa, is Goosen, Colin Montgomerie,
part in trade shows in more than one market. For the rest only accessible by helicopter. KJ Choi, Bernhard Langer and
of this financial year, businesses that have used their ‘three The girls stayed at the resort Sergio Garcia.
grants’ by the end of 2008 will be eligible for one more grant for six days and Miss England, Laura, former girlfriend
at any event in the programme. Laura Coleman (pictured of England cricketer Stuart
UKTI Funding is available for the Rheingolf show in Cologne in the middle above), who Broad, said: “I’ve never seen
next month. The organisers of Golf Europe, Messe Munchen, worked at Stapleford Park GC anything like this and I doubt I
are conducting a survey of every company to have exhibited at in Leicestershire for four years, ever will again.”
the show since 2004. felt particularly at home. For more, see www.
The BGIA has commissioned EDM Publications to research Laura’s countrymen legendgolfsafari.com
Europe’s golf apparel and footwear markets in 35 countries.
The report will be delivered in three volumes over the next four
Lower sales, more profit?
months - the first, Southern Europe, will be published shortly
to be followed by Central & Eastern Europe in March and ANALYSTS PLIMSOLL have published a guide to help managers
Northern Europe in May. The project is being supported by the in the golf industry navigate their way through the choppy waters
British Chambers of Commerce Export Marketing Research of the recession.
Scheme and BGIA members will receive a significant discount The results of their recent survey show, bizarrely, that many
on standard sale price. companies could benefit from a fall in sales - making more profit
Sports Marketing Surveys are offering BGIA members a and reducing their debts.
special discount if they wish to purchase their Global Sports Plimsoll’s latest Recession Edition Report shows: 216 companies
and Sponsorship Survey. For more, call John Bushell on would make more profit on 30 per cent less sales by implementing
01932 350600. major costs reductions; 431 firms will struggle to cope as rising
debts hamper their survival options; several companies could see
Any company interested in entering a team in the golf day staff numbers reduce by 40 per cent as costs come in line with sales
at Woburn on 7 April or attending the gala dinner the previous (up to 2,500 jobs could be at risk); and 196 cash-rich companies
evening should contact Jacqui Baldwin at the BGIA on 02476 have time to adjust their business models.
414999 x207 or email bgia@sportsandplay.com Each of the 900 golf companies surveyed has been given a
The BGIA is a trade association established in 1919 survival year strategy. Included with this is a targeted set of key
that operates on behalf of manufacturers, distributors and performance indicators for productivity, debts, profitability and
wholesalers of golf equipment. To join, or apply for funding, cash flow.
contact Jacqui Baldwin The report costs £350 + VAT. For more, email c.sherwood@plimsoll.co.uk
or see www.plimsoll.co.uk
January 2009 PRO SHOP EUROPE 23
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